DRIVE NOW. TEXT LATER. Drive Now. Text Later.. Advertising Concept: Drive dealerships, electronics, insurance companies, hospitals, community businesses.

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Presentation transcript:

DRIVE NOW. TEXT LATER. Drive Now. Text Later.

Advertising Concept: Drive dealerships, electronics, insurance companies, hospitals, community businesses to an important and relevant safety campaign. While driving page views to their sites. Audience Engagement: Audience members make the online pledge NOT to text and drive. Opt-in to have their name listed on your client’s site, Facebook page, etc. as having taken the pledge to avoid distracted driving. Drive Now. Text Later. Campaign Overview

Drive Thru: September Sell To: 1-2 Sponsors – Category Exclusive Potential Clients: Auto dealers Insurance companies Medical centers Cellular Carriers Builds Database: Identifies additional information about registrants, including age and zip code Opted-in database members who want safe driving tips Drive Now. Text Later.

Campaign: Drive home the point that safety is the greatest priority on the road. Join the movement. Take the pledge. Engagement: Your business will be featured in s promoting this very important safety campaign. Awareness: Your logo and business information will be highlighted on our Drive Now. Text Later. pledge page, and you will receive participant names for promotion on your pages. Incentives: Connect with drivers committed to road safety. Results: Get opted in database members for sharing safe driving tips. Drive Now. Text Later.

You Receive: Your logo/link info on the Drive Now. Text Later. pledge page on our website Your logo/link info included in s to our database members promoting the Drive Now. Text Later. campaign Inclusion in on-air/in-print promotion for Drive Now. Text Later. Links allowing promotion on your website/social media sites/ s A list of opted-in participants for promotion on your website, s and social media channels You Provide: Website/Social Media real estate in support of campaign promotion Optional: Drive Now. Text Later. tangible incentive for participation Promotional Value: $ _____ Your Investment: $ _____ Sponsorship Package