Presentation on theme: "DRIVE NOW. TEXT LATER. DRIVE NOW. TEXT LATER.. Advertising Concept: Drive dealerships, electronics, insurance companies, hospitals, and community businesses."— Presentation transcript:
Advertising Concept: Drive dealerships, electronics, insurance companies, hospitals, and community businesses to an important and relevant safety campaign. While driving page views to their sites. Audience Engagement: Audience members make the online pledge NOT to text and drive. Opt-in to have their names listed on your client’s site, Facebook page, etc. as having taken the pledge to avoid distracted driving. Drive Now. Text Later. Campaign Overview
Drive Thru: September Sell To: Multiple Sponsors – Category Exclusive Potential Clients: Auto dealers Insurance companies Medical centers Cellular Carriers Builds Database: Identifies additional information about registrants, including age and zip code Opted-in database members who want safe driving tips Drive Now. Text Later.
Campaign: Drive home the point that safety is the greatest priority on the road. Join the movement. Take the pledge. Engagement: Your business will be featured in emails, in print/on-air and online promoting this very important safety campaign. Awareness: Your logo and business information will be highlighted on our “Drive Now. Text Later.” pledge page. Results: Association with this important public service campaign. Increased page views as opted-in ‘pledgers’ visit your site to see their names, as well as other registrants from the community. Drive Now. Text Later.
You Receive: Your logo/link info on the Drive Now. Text Later. pledge page on our website Your logo/link info included in emails to our database members promoting the Drive Now. Text Later. campaign Inclusion in on-air/in-print promotion for Drive Now. Text Later. Links allowing users to take the pledge from your website/social media sites/emails A list of opted-in participants for promotion on your website, emails and social media channels You Provide: Website/Social Media real estate in support of campaign promotion Optional: Drive Now. Text Later. tangible incentive for participation Promotional Value: $ _____ Your Investment: $ _____ Sponsorship Package