Presentation on theme: "It’s in the Bag Fill her purse with all of her favorite must-haves this May. Extend Business beyond Mother’s Day Weekend."— Presentation transcript:
It’s in the Bag Fill her purse with all of her favorite must-haves this May. Extend Business beyond Mother’s Day Weekend.
Advertising Concept: It’s a purse makeover in this exclusively female focused campaign that works for Mother’s Day or all of May. Audience Engagement: Visitors click on the image of the overturned bag to be directed to the contest entry form. On the contest page, visitors select all the items they’d like to win. Confirmation email includes time-limited offers from all participating sponsors. It’s in the Bag
Execute: May Sell To: Multiple Sponsors Potential Advertisers: Electronics category: Cameras, Thumb Drives, Cell phone carriers Sunglass/eyeglass retailers Cosmetic and accessory boutiques/retailers, day spas, blow dry bars Purse/wallet retailers Banks Unified Database: Drives registration Identifies audience selections for future targeting It’s in the Bag
Campaign: An online contest to reach your female audience by participating in a contest to give away brand sparkly new contents for her handbag…including the bag! Engagement: Your business will be featured in emails and advertisements, inviting our audience to participate in the contest. Awareness: Your logo and business information will be highlighted on our It’s in the Bag contest page. Incentives: Your (category exclusive) limited-time coupon/offer will be included in a confirmation email, delivered immediately upon entry to the contest. Results: Extend foot traffic and sales beyond Mother’s Day by reaching women with limited-time coupon/offers for their favorite purse must-haves. It’s in the Bag
You receive: Your logo/link on the It’s in the Bag contest page on our website Your logo/link included in emails to database members promoting the contest Your coupon/offer appears immediately upon entry in the online contest Foot traffic to your location to redeem special offer On-air/in-print promotion for It’s in the Bag contest Banner ads promoting contest on our website You provide: Special offer for confirmation email Prize Promotional Value: $ _____ Your Investment: $ _____ Sales Sheet It’s in the Bag