Broadcast or narrowcast? WHY DO YOU THINK THIS?

Type of programmes – and some examples…What could you say about the shows on the channel? They have old police and crime in post. There have repeated all over again also it boring all the time Dave have about business on it that would aims men to watch that channel Like top gear and Gavin and Stacey Gardeners world There will be few comedy show on live and go on laugh daily Dly sos disaster house Watch have some bit movie watch on sky TV my family Animal Glomar girl Food have money food program to watch and come dine with me on food channel Man vs. Food All channel should have subtitle all the time everyday. All channel show load repeated.

Choose 3 channels – and define the target audience – using CARGEL – explaining WHY you think they are the target audience… Look at the programme listings to help you and think about the name of the channel Your 3 Channel’s NARROWCAST to A NICHE audience – try to explain what this means

Why do they show the same programmes day in day out? Can you think of any other channels that narrowcast – to niche audiences What are the strengths and weaknesses of a ‘niche’ TV channel? BBC and virgin media own UKTV they rely on money from advert they show a lot BBC repeat to save money. Aljazeera is narrowcast and a niche audience as it is only of interest to Asian people and Muslims A niche channel is strong to the target audience that it attracts as people all have different interest. It is weak because it will only ever have a certain amount of viewers so viewing number will never be high like BBC1 or ITV.

To conclude - explain how these channels (DAVE, GOLD etc) appeal to different ranges of audience than the films we have already looked at - even though arguably they are all “mainstream”. How are they able to do this? (Cheaper, repeats, no production costs) Some of you should attempt to comment critically - i.e. is a ‘niche’ TV channel a good idea? Why & why not?

THE CHANNELS SHOW THE SAME TYPE OF PROGRAMMES BECAUSE THEY ARE TRYING TO APPEAL TO A SMALL AUDIENCE THAT LIKES SPECIFIC PROGRAMMES – KNOWN AS A “NICHE” AUDIENCE. THEY ARE “NARROWCASTING” THE PROGRAMMES TO A NICHE AUDIENCE. DEFINITIONS: NICHE AUDIENCE When a TV show (or website or magazine or radio station) is aimed at a person’s individual interests - they are said to be a “niche” audience. It appeals to a niche or small or specialist audience. NARROWCAST To transmit programmes (especially by cable / satellite television) confined to the interests of a specific group of viewers, subscribers, or listeners, such as business people, or teenagers. This is the opposite to BROADCAST - e.g. Eastenders appeals to a wide audience (it has 80 year old and 16 year old characters, of different classes and different ethnic groups) of 8 million per episode - therefore it is “broad”cast. Appealing to a wide (broad) audience.