1. The Midnight Blood

2. Setting the marketing research
What – The film is a horror. The woman in black,
Who – All types of teenagers.
When –
How – there will be posters, adverts on TV. We will do competitions for people to win a holiday to New York City and free tickets to the world wide premiere in Los Angeles, these details will be on The X Factor.

3. Who would it appeal to most?
Female
Comedy
HORROR
Sci-Fi
Action
Crime
Period
Fantasy
Male
Romance
It would appeal to both men and women. The age range would be

4. Raising awareness
I am going to raise awareness for my movie by getting posters and trailers advertised on the streets, in magazines and on the internet.
I will aim to get most of my awareness on TV as most people watch it.

5. When?
I feel the best date for my film to come out in the cinema will be the summer as most teenagers go to the cinema then.