How to get more QUALITY leads with Pay Per Click (PPC) Marketing Sheryl Boddie, CEO Terry Boddie, President Marketing Media Management

Agenda  What Pay Per Click (PPC) Marketing is and most importantly, what it isn't  The essential ingredients necessary for a stellar Pay Per Click marketing campaign  How much it will cost to start and maintain Pay Per Click (PPC) as part of your overall marketing plan  What to expect as return on investment (ROI)  Open Questions

What is PPC?? Pay Per Click Marketing: A type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. To differentiate PPC ads from the natural search results displayed on a page, search engines will often place PPC ads under “Sponsored Ads” or “Sponsored Links” which also makes them easier to notice on a page that is crowded with text and other items competing for a web user’s attention.

What Pay Per Click is NOT  DIY Easy  Planning, refinement and measurement are critical  A replacement for a good online presence  PPC can drive the traffic, but where are visitors going?  Constantly constant  Algorithms, competition  A one size fits all solution  Goals, Objectives, Industry, Product, Budget, Location

When to use PPC  When immediate results are desired  When highly targeted traffic is sought.  When promoting a time-sensitive offer  When your website isn’t designed for SEO  If you want to dominate search results for your keyword category

Essential Elements for PPC Campaign  STRATEGIZE and Clearly Define Your Target  Great KEYWORD RESEARCH  Determine Budget  Determine Placement  Amazing Landing Page  Effective Management and Reporting

How Much Does It Cost? One Size Doesn’t Fit All Professionally managed campaigns start at $1000/month and vary based on goals, objectives, location, industry, product and competition.

Practical Example The information is from a current Franchisee who utilizes our services on their other business operation ROI Expectations

The importance of SEO: 60% of all organic clicks go to the top three organic search results, and 75% of users never scroll past the first page. SEO Results: As keywords get optimized (as seen by the bars) they rank higher in search results, driving more visitors to the website (as seen by the line)

Campaign showed which keywords bring the most visitors who request information (thus are interesting in making a purchase): PPC Campaign Results:

Date rangeDaysImpressions Avg Daily Imp.ClicksCTR Avg. Ad Pos.Avg. CPCCostConv.Conv. Rate Cost Conv.Value Adwords Website Traffic 4/1/14 - 4/30/143013, %2.7$2.36$ %$18.21$1, /1/14 - 5/31/143110, %2.1$2.44$ %$16.74$2, Landscape Adwords Stats

 23% more clicks, 38% more conversions and 36% more traffic to the website.  Click Through Rate for May improved to 1.84% from the 1.17% received in April.  Campaign generated a conversion rate of 14.57%. Comparatively, the average conversion rate for Direct Mail in the Landscaping Industry is just 4.4%. 2-month PPC Campaign Results:

CONTACT INFO: Phone: (502) Facebook: Twitter: TBoddieMMM Linked In: Terry Boddie