Million Dollar Direct Mail Systems for Buying Houses With Richard Roop

Who is Richard Roop? Woodland Park, Colorado Married 19 years, father of 2 The Marketing Consultant for Real Estate Entrepreneurs Marketing & Business Consultant since 1984 Full-time investor since 1996 Copywriter - $15,000 + per sales letter Over 250 deals Buys 2 to 3 houses per month Sells 3 to 4 houses a month Average profit over $27,000 Managing over 50 properties Farming 2 areas of 15,000 homes each Certified Master Practitioner of NLP

How to make money in real estate Don’t treat your investing as a hobby Don’t call charity business Marketing is salesmanship multiplied Marketing is the key to any business Business is about making profits

How to make money in real estate Marketing is the key to huge profits You get paid for creating value Have a game plan Track your results Be a big fish in a small pond Use a formula for making offers

Hypothetical example Average profit $27,400 Generate 15 calls through marketing Prescreen down to 5 leads Visit 4 motivated and flexible sellers Get 1 offer accepted Spend $750 to get 15 calls Each call worth $1,826 $100 = $3,650

How to Collect 5 Figure Paychecks Buying & Selling Houses Find Deals Prescreen Leads Construct & Present Offers Close Sell & Occupy Quickly

How to Find Deals Driving your “farm” area Bird dogs MLS Calling sellers Foreclosure sales Marketing – Direct Response

3 M’s of Marketing Market Message Media

Clearly identifying your MARKET Ask yourself these questions… Who do you want to communicate to? Who can you help the most? Who's most likely to need for your help? Where do you want to buy? What types of property to target?

Create a MESSAGE that matches your market What are the top benefits can you offer the seller? Why should they choose you over the other options they have to sell their house? What are the most important benefits you can offer to a seller? What problems can you help a seller overcome? Why is it easy and safe to do business with you? Why should they call you now? What do you want them to do next?

Proven, Low Cost MEDIA Free Special Reports Flyers Advertorials Small Display Ads Classified Ads Signs Post It Notes Door-to-door Radio Spots Real Estate Hot Line Door hangers Free Co-op Mailers Oversized Postcards USPS.com Postcards “Jump off” ads Business cards Web sites & email Letters

Markets by location Radius search by distance Radius search by number of homes Carrier routes & Zip codes Bread and butter neighborhoods High end neighborhoods High number of foreclosures Days on the market Newer subdivisions Where you own already

Lists Out of the area owners & Non-owner occupied Expired listings For Sale By Owners Market price Preforeclosures Homes owned 1-3 years Homes that are 1-3 years old Free & clear houses Homeowners 65 years or older Transfers by quit claim Transfers by quit claim - out of the area owners

More Lists Bankruptcy Divorce Delinquent taxes Behind on payments Probate Burned out landlords - evictions Code violations Condemned houses Vacant houses In house follow up list Entire contact list

“Free Special Reports”

2-Step USPS.com Postcards

Pre-Foreclosure Card

“Million Dollar” Postcard Front

“Million Dollar” Postcard Back

“Million Dollar” Postcard Saturate neighborhoods 1-step marketing Little or no competition Very Systematic $600 = $10,800 average $600 = $31,200 (Jim in CA) $600 = $21,600 (Roop in CO 1st time)

Merged USPS.com Postcard

Merged USPS.com Postcard Very targeted 2-step marketing Systematic, fast 28 cents - complete $100 = $57,100 (Mike in CO) $100 = $11,600 (Roop 1st time)

USPS.com postcard templates

Val Pak

A Yellow Letter

More direct mail strategies Get 10,000 flyers out monthly for free Using the “yellow page” flyer trick, sell your houses or cut your costs in half Getting free & super cheap mail lists Building an “in-house” pre-foreclosure list Using postcard “auto responders” House selling strategies using direct mail

You need M.O.R.E M arketing O ffers R aising Cash E xit

More resources The Ultimate Direct Mail System www.richardroop.com/ultimate Marketing Mastery Training Calls www.richardroop.com/masterycalls www.richardrrp.com/feb2005 Password: love2 Instant Marketing Tool Generator www.richardroop.com/imtg4 FREE Marketing & Success eLetter www.richardroop.com/signup