HOW DO YOU ORGANIZE YOUR MARKETING WHEN CONTENT AND ADS ARE MERGING.

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Presentation transcript:

HOW DO YOU ORGANIZE YOUR MARKETING WHEN CONTENT AND ADS ARE MERGING

KOMFO We love Social Media and we believe that it has fundamentally changed the way companies are communicating with their customers. Headquartered in Copenhagen, Denmark but present globally. Owned by the four founders and the global software company Sitecore. Powerful team of 60+ social media marketing specialists ready to guide you to success strong partnerships with leading social networks, agencies and software providers enterprise clients and market leader in the Nordics.

Mobile is eating the world

ONE PERSONSEVERAL BEHAVIOUR

Insights analyst Content creator Advertiser Community manager Moderator

Pagename Text here Text here Text here Text here Text here Text Here Text here Text here Text here Text here Advertiser Branding Pagename Text here Text here Text here Text here Text here Text here Text Here Text here Text here Text here Text here Text here Text here Text here Text here Text here Text Here Text here Text here Text here Text here Pagename Text here Text here Text here Text here Text here Text here Text Here Text here Text here Text here Text Text here Text Text here Text here Text here Text Here Text here Text here Text here Text here Sales Engagement Pagename Text here Text here Text here Pagename Text here Text here Text here Text here Here Text here Text here Text Pagename Text here Text here Text here Text here Here Text here Text here Text

JYSK LAUNCHES IN MULTIPLE MARKETS GROW COMMUNITY Objective FANS Result so far DK + SE Countries ”Komfo proves that Facebook is more than just likes. There is also money to be made from Facebook advertising.” Anders Lunde JYSK

GET THE JOB DONE! employees stores 35 countries STRATEGY Distribution of ownership Leading by example Trial and error Information Inspiration Education KPIs

STARTING FROM SCRATCH March 4th 2013: 0 Fans April 4th 2013: Fans

TWO NICE GUYS WITH THE SAME OBJECTIVE Tom Cruise Jan Bøgh, CEO JYSK

IMPLEMENTATION OF CONVERSATION PIXELS ON JYSK.DK AND JYSK.SE 18x Denmark 26x Sweden

IT’S NOT ALL ABOUT THE MONEY Crowdsourching User engagement Expert advice on sleeping User engagement Sleeping related fun and games

RESULTS / FUTURE

COMMON PITFALLS OF SOCIAL MEDIA

WHEN YOU POST ON ONE MEDIA…

… DON’T AUTO-FEED TO ALL OTHER MEDIA

MAKE IT RELEVANT

KEEP IT SIMPLE

GET STARTED!

Lisbeth Chawes Senior Account Executive, Komfo