Dilip S. Mutum 1

Making your blog more interactive  Search engine optimisation  Optimum length of posts  Connecting to other blogs  Links to social media  Inclusive blogs  Content is key  Link: gd0039 Link: gd0039 2

Blogs and Networking  You should integrate your blog with other social networks such as Twitter and Facebook  Using apps so that your post reaches a wider audience  Using social networking widgets on your blog 3

Web 2.0  Associated with web applications that facilitate participatory information sharing, interoperability, user- centered design, and collaboration on the World Wide Web. 4

User generated video Consumer Generated Media  User-generated content Microblogging Blogs Wikis Forums Podcasts Photography Feeds 5

Social Networking 6

Facebook  Results of research carried out at WBS revealed Facebook as the favourite medium for online discussions.  Uses Polling Events Groups  Privacy and other issues  Link: Facebook for researchers  gd gd0040 7

LinkedIn  Building contacts  Groups  Getting recommended  Showcasing your expertise  Link: Using LinkedIn to promote yourself  gd gd0036 8

Why do you use Twitter? 9 Roberta, a teaching fellow at the School of Management, Royal Holloway, mainly uses it to share news she finds interesting with her followers. She also finds it interesting to read updates from political activists. Finola a lecturer in marketing at Kings College, London, also uses Twitter to keep up with news, recent work and conferences on specific topics that interest her, like copyright and social media. She also follows academics and critics concerned with film, her main research area, and publicises events and calls for papers.

Why do you use Twitter? 10 Professor Mustafa at the Brunel Business School uses Twitter to note some of his findings. His Twitter account is linked to his Facebook account and the most interesting discussions, for him, take place in Facebook. Bang, a senior lecturer at Oxford-Brookes, uses Twitter to find interesting readings and to share his interests with others. “.. brand myself as a marketing expert “

Why do you use social media? 11