HubSpot Inbound Marketing Software New Zealand Certified Partner

What makes hubspot Different

Your Contacts Database All-in-One and Integrated to Make Your Marketing Powerful 1 Social Media 1 Social Media Text goes here Your Contacts Database Marketing Automation Text goes here SEO Content Creation Marketing Analytics Text goes here Email & Lead Nurturing Landing Pages

Work Your Entire Sales Funnel

Demand Generation – Outbound Campaign Performance and Cost Analysis Cold Calling Lead Generation Campaigns (Sample) BP Sales Ready Nurture BP Total List Size Leads/List Size Campiagn Cost Cost /Sales Ready Lead Cost /Total Leads Comments BP0 70 41 111 920 12.1% $ 12,500 $ 179 $ 113 Mixed in house and purchased BP1 11 12 23 580 4.0% $ 5,000 $ 455 $ 217 Commercial - Purchased BP2 15 36 51 256 19.9% $ 333 $ 98 BP3 17 28 45 180 25.0% $ 294 $ 111 BP Supplied BP4 52 63 560 11.3% $ 79 BP Supplied and "segment Tuned" BP5 10 62 72 370 19.5% $ 3,000 $ 300 $ 42 BP6 22 93 434 14.5% $ 7,500 $ 341 $ 119 BP7 38 74 112 637 17.6% $ 10,000 $ 263 $ 89 Total 194 398 540 3937 13.7% $ 53,000 $ 273 Cost per sales ready lead $263 Nurtures (MQL’s) 398/3937 10%

SQL (Invitation or offer accepted) Cost per sales ready lead Demand Generation – HubSpot Inbound Campaign Performance and Cost Analysis Hubspot Inbound Campaigns Inbound Campaign 1 eDM's Sent Delivered Delivery Rate Opened Open Rate Clicked Click Rate Hard Bounce Unsubscribes SQL (Invitation or offer accepted) SAL lead Score >101 Total Leads to Sales MQL (Lead Score 50 - 100) MQL (Lead Score15-49) Total MQL EDM 1 1316 1173 89% 267 23% 58 5% 187 17   EDM 2 1111 1088 98% 226 21% 37 3% 2 5 EDM 3 1105 1083 264 24% 12 1% 10 EDM 4 1087 1050 97% 260 25% 40 4% 16 All EDM's 4619 4394 95% 1017 147 205 31 36 107 373 480 3.31% 44.2% Inbound Campaign 1 - Nurture Followup 1036 1022 73% 165 18% 11 2% 19 6 21 26 75 -45 30 2.54% 2.9% Inbound Campaign 1 Cumulative 5655 5416 96% 1182 22% 158 224 43 52 62 182 328 510 6.07% 17.8% 32.1% 49.9% Campaign Cost $ 7,000 Cost per lead $ 112.90 $ 12.24 All Lead Types Inbound Campaign 2 1893 1872 99% 438 155 18 13 41 54 $ 1,200 $ 92.31 $ 22.22 All lead Types In progress EDM 1 (IT) 1386 1,318 95.09% 304 23.07% 28 9.2% 70 1 EDM 2 (IT) 1300 1,299 99.92% 278 21.40% 10.8% EDM 3 (IT) 1263 1,256 99.45% 203 16.16% 8 3.9% 7 EDM 4 (IT) Provisional 1251 1,251 100.00% 279 22.30% 5.7% 5200 5,124 98.54% 1064 20.77% 82 7.7% 78 121 108 229 $ 6,000 $ 103.45 $ 20.91 Nurtures (MQL’s) 510/1036 49% Cost per sales ready lead $90 - $112

Search Engine Optimization Optimize your content to get found online

Keywords Determine which keywords will bring the best traffic to your site See a list of “sweet spot” keywords and take action to increase your rank See what keywords brought n the greatest # of leads See which keywords are driving traffic but not conversions to identify additional opportunities View your underperforming or costly keywords and find alternatives.

Keep tabs on where competitors rank in organic search Keywords View how your keywords are trending over time and compare to competitors Keep tabs on where competitors rank in organic search

Page Performance Track how well your pages are optimized for search and get recommendations for improvement Get an explanation of what needs to be improved.

Business Blogging & Social Media Create fresh content to attract and engage with leads

Business Blogging Platform Track how well your posts are optimized for search and get recommendations for improving them Easy blogging interface Dynamic advice on improving your posts Search engine optimized Integrated with social media

Social Media Publishing Easily create, publish, and automate all of your social media publishing Automatic link shortening Publish to multiple accounts & channels Schedule multiple posts all at once View recommended times for publishing

Social Media Click Tracking Easily see which of your posts are resonating with your network

Lead Generation Convert visitors into leads

Landing Pages Create landing pages in minutes Easily create landing pages and measure their effectiveness over time. Create landing pages in minutes Track conversion rates and compare A/B test

Insert on web pages, blog articles & email Calls-to-Action Button Easily create call-to-action buttons and track their performance over time Create CTAs in minutes Insert on web pages, blog articles & email A/B test Dynamically display

Contacts Database View your marketing contacts with their engagement history

Prospects See who is visiting your site to target new prospects

Email Marketing & Automation Generate sales-ready leads

List Segmentation Segment your database to market to them with tailored content

Email Creation Build beautiful emails that are personalized and optimized

Workflows Trigger automated email campaigns and actions to nurture prospects Trigger a series of emails Set contact properties Create custom lead scoring Move leads from one campaign to another

Email Analytics Get real-time statistics on what your contacts are doing with your email to see how your messages are resonating with them

Analytics Measure your marketing ROI

Sources Analyze which of your marketing activities are giving you the best ROI View for visitors, leads & customers Compare conversion rate by channel Drill into detailed reports Set custom views and bookmark

Conversion Assists Analyze which content drives conversions to leads and customers Filter by site pages, blog posts and LPs View by leads or customers

Competitor Analysis Analyze how your marketing compares to your competitors’ for key metrics

Closed Loop Marketing See how specific marketing efforts & channels are contributing to the bottom line Marketing Investment $ Revenue Brought in Results by Channel Informed Sales Team

Integrations Amplify your inbound marketing strategies

Maximize the power of HubSpot through integrations with your existing systems CRM Systems Salesforce, Sugar CRM, and more eCommerce Magento, Shopify, and more Mobile SMS and Apps Billing Systems Recurly, Chargify, and more Help Desks Zendesk, Assistly Social media Facebook, Twitter, LinkedIn, and more.

Training & Support in NZ

HubSpot Support in New Zealand Demand Flow Intelligence Limited Address: 37 Millais Street, Grey Lynn, AUCKLAND, 1021 Contact: Gerard Fitzgibbon M: +64 21 671 311 Email: gfitzgibbon@demandflow.co.nz Ian Parker M: +64 21 644 365 Email: iparker@demandflow.co.nz