-- WORDS TO CONVINCE YOU TO DO, BUY, OR BELIEVE.

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Persuasive Techniques

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Presentation transcript:

-- WORDS TO CONVINCE YOU TO DO, BUY, OR BELIEVE.

PROPAGANDA ISSUE POSITION (or STAND) EVIDENCE BIAS STEREOTYPE

An extreme form of written or spoken text intended to influence the reader or listener strongly, usually in a distorted or biased manner.  Persuasion vs. Propaganda. Persuasion vs. Propaganda.

The main topic being discussed in persuasive text. (can usually be explained in one or two words)

The author’s opinion towards the issue. Is the author FOR or AGAINST the issue? (pro- / anti-)

The reasons the author gives in support of his/her stand on an issue. (proving his/her point)

A preference or an inclination, especially one that inhibits impartial judgment.

A set of inaccurate, simplistic generalizations about a group that allows others to categorize them and treat them accordingly.

Thesis – the author’s position Evidence – support of position Counter Arguments – stating the opposite position Rebuttal - arguing against each Counter Argument Closing – restatement of thesis (position)

Ways in which an author tries to get you to do, buy, or believe.

A person (often famous) endorses or promotes a product, service, social cause, etc.  Testimonial One Testimonial One  Testimonial Two Testimonial Two  Testimonial Three Testimonial Three  Testimonial Four Testimonial Four

The use of numbers to convince someone to do, buy, or believe.  Statistics One Statistics One  Statistics Two Statistics Two

Urging you to do, buy, or believe – because it is “popular” and “everybody else” is, too.  Bandwagon One Bandwagon One  Bandwagon Two Bandwagon Two  Bandwagon Three Bandwagon Three

When you “cite” someone else who is considered an authority – in order to persuade others to do, buy, or believe.  Citing Authority One Citing Authority One

Urging someone to do, buy, or believe because the “best/richest” people do – and you deserve to be one of the special ones.  Snob One Snob One  Snob Two Snob Two  Snob Three Snob Three

Using positive words or phrases with a “feel good” quality that leave a nice impression but don’t give any real information – - Lots of fluff, but no substance.  Glittering Generalities One Glittering Generalities One  Glittering Generalities Two Glittering Generalities Two  Glittering Generalities Three Glittering Generalities Three

Convincing a person by making them feel a certain way – guilty, happy, patriotic, etc.  Emotional Appeal One Emotional Appeal One  Emotional Appeal Two Emotional Appeal Two  Emotional Appeal Three Emotional Appeal Three

An individual with a certain knowledge pertaining to the issue endorses a product, service, social cause, etc.  Expert Opinion One Expert Opinion One  Expert Opinion Two Expert Opinion Two

Ties an idea or person to common people or everyday life; the average person can identify with the issue.  Plain Folks One Plain Folks One  Plain Folks Two Plain Folks Two

Ties a person, product, or cause to a negative image; often calls the opponent or opposing idea a negative name.  Name Calling One Name Calling One  Name Calling Two Name Calling Two