FY Marketing Milestones Introduced Blackout Grade and Shade Grade Achieved notable PR milestones Environmental Leader Product of the Year Award Website visitors +155% Organic traffic +119% Marketing spend/website visitor -46%

Why Should You Market Indow Inserts? Drive revenues Dealer brand awareness Indow brand awareness 400:1 Cross-sell opportunities Jump start word of mouth Very low effort for dealers Begins the positive spiral

Q3 is Shaping up BIG! Record order bookings in July! Revenues projected to increase almost 150% Alcatraz! What’s happening??? o New logo o Dealer engagement o New marketing tactics o New products o Organic traffic +261%!

Alcatraz with Kevel for Ai Weiwei

Q3 is Shaping up BIG Record order bookings in July! Revenues projected to increase 150%! New logo, new marketing tactics, new products better systems Our new logo: Higher impact Clean lines Works with new products line

Current Key Indow Marketing Programs PR SEO Social media Google CPC ad campaigns Pandora Pre-roll video Tailored landing pages Google & Facebook Remarketing Marketing Automation

Indow Storytelling Multiple Press releases sent through Cision to 2,000+ reporters We also use PR Wire for broader releases Individually crafted s to specific writers and editors Product releases, trend pieces

Storytelling Results this Year Businessweek.com Nom Nom Paleo endorsement Huffington Post Environmental Leader Product of the Year New York Times paleo article Arts & Craft Home Door & Window Market Magazine Green Builder Magazine The Seattle Times KATU and KPTV news coverage

Indow PR Funnel

Techniques to Boost SEO On page optimization Inbound links!!! Blog, blog, blog, blog, blog, blog, blog Social media signals A/B testing to make sure landing pages perform well SEO monitoring And now, local SEO for our dealers

Organic Search Traffic Signals Strength

Social Media Reinforces & Signals 1, % Growth in past two years

We Passed Interior Storm Competitors Alexa Website Traffic Rank of Window Insert Competitors (Lower is Better)

PPC Vital to Marketing Success

Pandora Provides Great Traffic Lower conversion rates BUT Very low cost source of web traffic Tremendous Awareness builder

Targeted Pre-Roll Video Provides 3 rd Vector

Google & Facebook Remarketing

The Indow Marketing Automation System Have dealer contact me (HDCM) If No E, 4D, then HDCM1 If No E, 7D, then No Est1 If E, 10D, then Est1 If O, 60D, then post- purchase survey (PPS), PPE If no O, 10D, then Est2 If O, 60D, then PPS, PPE If no O, 10D, then Est3 If O, 60D, then PPS, PPE If no O, 25D, non- purch. Survey (NPS) If No E, 7D, then No Est2 To Cold Storage or Closed To Post- purchase engageme nt If no E, 10D, then No Est3 If no E, 25D, non- purch. Survey (NPS) To Cold Storage or Closed This is Post Estimate Drip Flow IF E, Post Estimate Drip Flow If E, Post Estimate Drip Flow Send me dealer info (SMDC) Vortex 1.0 If No E, 4D, then SMDC1 If No E, 7D, then No Est1 If E, 10D, then Est1 If O, 60D, then post- purchase survey (PPS), PPE If no O, 10D, then Est2 If O, 60D, then PPS, PPE If no O, 10D, then Est3 If O, 60D, then PPS, PPE If no O, 25D, non- purch. Survey (NPS) If No E, 7D, then No Est2 To Cold Storage or Closed To Post- purchase engageme nt If no E, 10D, then No Est3 If no E, 25D, non- purch. Survey (NPS) To Cold Storage or Closed IF E, Post Estimate Drip Flow If E, Post Estimate Drip Flow

What’s Ahead for Indow Marketing? Context sensitive marketing Threaded marketing Purchase funnel remarketing campaigns Post Purchase Engagement New website/website videos

Context Sensitive Marketing Example: Surging ad spend with the weather

Current Marketing Marketing campaign Landing page Remarketing Marketing campaign Vortex

Next Up: Threaded Marketing Marketing campaign Landing page Landing page Remarketing Vortex Marketing campaign Landing page Landing page Landing page Landing page Landing page Landing page Remarketing Vortex Remarketing

Post Purchase Engagement (PPE) Turn customers into advocates Capitalize on our 70%+ Net Promoter Score Begin with invitation letter in Customer Care package Utilize Vortex marketing automation Drive traffic back to Indowwindows.com Share our vision and invite customers to join us

Our Pledge for Success

Pledge for Success 1) Understand the Updates 2) Update your website and deploy local SEO text 3) Get a marketing plan for this fall 4) Build skills with sales training 5) Get certified in MODI 2 by October 31 6) Schedule a personalized sales training call 7) Set your sales goal! Hit $15K for an extra 5% 8) Network: make at least 3 valuable contacts 9) Canvas at every measurement and installation 10) Re-engage your current customers & leads

Complete the Pledge & Indow Contributes Indow will contribute 1 month of our Silver Marketing package if you complete the pledge & purchase at least a silver package. indowwindows.com/pledge

Indow Marketing Packages Learn about Indow’s Turnkey marketing programs Bronze Silver Gold Platinum Friday, October 3 11am PT / 2pm ET

I’m here:

Summit Sessions Monday 9/29Tuesday 9/30Wednesday 10/1Thursday 10/2Friday 10/3 Keynote!OP: Roundtable 10AM PST SA: Commercial 12PM MKG: Where we are going 11AM PST SA: Historical Networking 1PM PST OP: Consumer Installations 9AM PST SA: Winning in Sales 1PM PST MKG: Fall Campaigns 11AM PST PST