1 Module 5: List Building - Part I How To Quickly Build A Profitable List Starting Today

Why Have A List? It is The True Asset of Your Business It is The True Asset of Your Business Allows for Instant Cash Flow on Demand Allows for Instant Cash Flow on Demand You can earn $0.50 to $1 per month for each member you have on your opt in list in many markets. You can earn $0.50 to $1 per month for each member you have on your opt in list in many markets. 2

Things to Consider Average life of an address is 2.5 years Average life of an address is 2.5 years You must constantly continue to build You must constantly continue to build Concentrate on consistency more than frequency. Concentrate on consistency more than frequency. Do not be afraid to sell, just as long as you train in every . Do not be afraid to sell, just as long as you train in every . Keep s interesting and in your own voice. Keep s interesting and in your own voice. Be yourself, do not based on “the polls.” Be yourself, do not based on “the polls.” Do not get hung up on unsubscribe’s. Monitor the rate and stay within the norms. Do not get hung up on unsubscribe’s. Monitor the rate and stay within the norms. 3

Things to Consider… Always Use Double Opt In Always Use Double Opt In Stay away from Single Opt when ever possible Stay away from Single Opt when ever possible Do not broadcast s from your desktop. Do not broadcast s from your desktop. Do not broadcast s from your server. Do not broadcast s from your server. We STRONGLY recommend using a 3 rd party service like all of the top internet marketers do. We STRONGLY recommend using a 3 rd party service like all of the top internet marketers do. 4

Not Recommended ARP PLUS at ARP3.com ARP PLUS at ARP3.com MailLoop or MailLoop or Desktop er.net Desktop er.net Group Mail plus/pro Group Mail plus/pro Mailing thru your server or BFM site Mailing thru your server or BFM site 5

Recommended (in this order) ProSender.com powered by Aweber.com ProSender.com powered by Aweber.com MyOnlineShoppingCart.com powered by 1ShoppingCart.com MyOnlineShoppingCart.com powered by 1ShoppingCart.com GetResponse.com GetResponse.com Intellicontact.com Intellicontact.com Lyris.com Lyris.com Infusionsoft.com Infusionsoft.com 6

What is Double Opt In? D.O.I. means that any address entered on a web page is sent a confirming in which the party needs to open the and click on the link in the to confirm that they are indeed the person requesting to receive s from you. D.O.I. means that any address entered on a web page is sent a confirming in which the party needs to open the and click on the link in the to confirm that they are indeed the person requesting to receive s from you. Low D.O.I. Rates are 50%-70% Low D.O.I. Rates are 50%-70% Good D.O.I. Rates are 80%-90% Good D.O.I. Rates are 80%-90% 7

Ways to Increase D.O.I. Rates Use text in the submit button like: Use text in the submit button like: This makes it look like the info comes via and they are more likely to give a “real” . Send information to continue process only via . Send information to continue process only via . Send to a confirm now and white list page after name is entered. (See next slide) Send to a confirm now and white list page after name is entered. (See next slide) Trade off- Can hurt OTO process. Trade off- Can hurt OTO process. 8

Confirm Now/White List page 9

What to Capture… Always First Name and Always First Name and Any additional information can lower conversions. Any additional information can lower conversions. Use VIP Strategy when gathering postal and phone. Use VIP Strategy when gathering postal and phone. Ask for passwords on step 2 to increase conversion rate. Ask for passwords on step 2 to increase conversion rate. Use audio or video to tell people what to do. Use audio or video to tell people what to do. 10

Form Tactics 11

New Age Squeeze Pages 12

Double Squeeze 13

Use Entrance/Exit Pops Jim Edwards Sites – Notice Entrance and Exit Jim Edwards Sites – Notice Entrance and Exit 7dayebook.com/ 7dayebook.com/ 7dayebook.com/ Focus Pop Ups Focus Pop Ups

Additional Exit Strategy Pops

VFG Method 16

Automated Follow Up For every capture you must have a call to action in follow up. For every capture you must have a call to action in follow up. Minimum of 7 follow ups. Minimum of 7 follow ups. Each follow up should have a compelling reason to return to site or take action. Each follow up should have a compelling reason to return to site or take action. Follow up every day. Follow up every day. Review these s every 6 months. Review these s every 6 months. Make sure all forms contain the most current reflection of your marketing funnel. Make sure all forms contain the most current reflection of your marketing funnel. 17

Segment Lists Always make sure you “Drop” prospects from follow up lists when they become “Active” in a customer list. Always make sure you “Drop” prospects from follow up lists when they become “Active” in a customer list. Segment your lists for each site as Segment your lists for each site as Prospects Prospects Customers Customers Affiliates Affiliates Use Tracking tags on every form regardless of list. (i.e. Site, squeeze 2, pop up, focus, from TAF, exit pop up.) Use Tracking tags on every form regardless of list. (i.e. Site, squeeze 2, pop up, focus, from TAF, exit pop up.) 18

Ad Tracking (ProSender.com) 19

Confirm Redirect Link 20

Confirm Redirect Link 21 This will allow people to go to your sales page if they already exist in your database. (ProSender.com example)

22 Next Steps… Review Current Sites to see how you can improve conversion rates and D.O.I. rates and flow of your sites. Review Current Sites to see how you can improve conversion rates and D.O.I. rates and flow of your sites. Set up your first list if you haven’t already… “Get in the game.” Set up your first list if you haven’t already… “Get in the game.” Track your results to see increase. Track your results to see increase. Stay tuned for List Building Part II Stay tuned for List Building Part II

23 Coming Next… List Building Part II Relationship Marketing Relationship Marketing Why Your Reader Wants to Hear From You Why Your Reader Wants to Hear From You Developing Your Own Voice Developing Your Own Voice Consistency vs. Frequency Consistency vs. Frequency Writing Essentials Writing Essentials