Presentation is loading. Please wait.

Presentation is loading. Please wait.

For ® Interactive Email & Web Site Marketing.  Email marketing has an average return on investment of $43.52 for every dollar spent, which is expected.

Similar presentations


Presentation on theme: "For ® Interactive Email & Web Site Marketing.  Email marketing has an average return on investment of $43.52 for every dollar spent, which is expected."— Presentation transcript:

1 For ® Interactive Email & Web Site Marketing

2  Email marketing has an average return on investment of $43.52 for every dollar spent, which is expected to reach $44.25 by the end of 2011. (Source: DMA)  Average Response Click-Through Rate: 5.5% Source: Epsilon Q3 2011 Email Trends and Benchmark (Dec 2011)  Website and eMail received the highest % increases (69% & 62%) in spending, as tools to generate leads. Source: Unisfair "The Future of Tech Marketing" (2010)  45% of CMOs label email marketing as their top area of marketing investment this year. – Source: Chief Marketing Officer Council (2009) eMail Marketing Facts You Should Know

3 Interactive Email & Web Site Marketing ® Website and eMail received the highest % increases (69% & 62%) in spending, as tools to generate leads. Source: Unisfair "The Future of Tech Marketing" (2010) For every dollar spent on email marketing in 2009, marketers can expect an estimated $43.52 ROI which is expected to reach $44.25 by the end of 2011. Source: DMA ( 2011) 45% of CMOs label email marketing as their top area of marketing investment this year. – Source: Chief Marketing Officer Council (2009) Average Response Click-Through Rate: 5.9% Source: Epsilon Q4 2009 Email Trends and Benchmark (Jan 2010)

4 Interactive Email & Web Site Marketing New eMarketing Trends 1.CRM Integrated eMarketing 2.No Blasting – Targets Only 3.Calls To Action 4.Web Site Tie In (Rare) 5.Placement To the In-Box 6.Social Media Tie-Ins (New)

5 Interactive Email & Web Site Marketing Demonstration

6 Instant Results In CRM System 1.Message Opened 2.Hyperlinks clicked 3.Unsubscribe (CANSPAM) 4.Event Registration 5.Literature Request 6.Phone Call Request 7.Database Field/Email Updates 8.Forward To Others Lead Capture SEND / BOUNCE & EMAIL ADDRESS INTEGRITY Schedule / Throttle Messages; Exclude Unsubscribe; SMTP Relay Service - Optimizes Message Delivery Database Cleanup Of Undeliverable & SPAM Unsubscribe IntelliClick ® At-A-Glance E-Mail & Web Site Visitor Tracking That “Takes Action” “Call To Action” Auto Response  Event Confirmation Email  Literature Fulfillment Email  Forward To Others  Newsletter Opt-in Text Message Prepare Email Promotional Messages Create HTML Templates w/On-Line WSYIWYG Editor Insert Tracked Hyperlinks Using Hyperlink Wizard Access Real Time Campaign Reporting Monitor Interest In “Real Time” Alarmed Call Scheduled Email Web Page Navigation Tracking “Beyond The First Click” TRACK RESPOND PRIORITIZE ALERT MEASURE Engage Sales Team At The Opportune Time Segment Your Database - Send To Target Group PROMOTE You Are In Control - Everything Is Within Your CRM System Email Server

7 Interactive Email & Web Site Marketing Pricing Products & Services Annual Subscription Annual Unlimited Subscription Perpetual Premise License eTrack & WebNav Tracked Click Results Included36,000Unlimited SMTP Relay Email Quota Included7,500 /month 90,000 /year 25,000 /month 300,000 /year Custom Software, Account Setup & Installation$1,695$3,895$8,995 Tracking Pool, Training & Support Services Included in Year 1 $995 Annual Service/License Maintenance Year 2 onward $995$2,195$1,395


Download ppt "For ® Interactive Email & Web Site Marketing.  Email marketing has an average return on investment of $43.52 for every dollar spent, which is expected."

Similar presentations


Ads by Google