Be a Healthy Consumer

 Advertising is a form of selling products and services.  An advertisement (ad) is a paid announcement about a product or service.  Ads appear online; on television, radio and billboards; and in magazines and newspapers.  A commercial is an advertisement on television or radio.

 Companies spend lots of money to place ads in the media.  People who create the ads carefully develop them to appeal to the wants and need of a certain audience.  Many ads are designed to influence a person’s feelings as to what life will be like with a certain product.  Advertisers use their logos as a form of advertising. They pay celebrities to wear their logos during sporting events and social events.

1. “I’m Lovin’ It” 2. “Just Do It” 3. “Breakfast of Champions” 4. “Like A Rock” 5. “Your in Good Hands”

1. McDonald’s 2. Nike 3. Wheaties 4. Chevrolet 5. Allstate

 One way to avoid being manipulated by advertising is to recognize the ten advertising appeals that companies often use.

 Brand loyalty appeal tries to convince a person that one brand is better than the rest.  False image appeal tries to convince people that they will have a certain image if they purchase a specific product or service.  Bandwagon appeal implies that everybody else is using a particular product or service.

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 Humor appeal contains a catchy slogan, jingle, or cartoon that gets attention.  Glittering generality appeal includes a claim that is exaggerated to appeal to an emotion.  Scientific evidence appeal includes results of surveys and laboratory tests.

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 Progress appeal emphasizes that a product or service is “new and improved.”  Reward appeal offers a special prize, gift, or coupon when a product or service is purchased.  Sex appeal hints or says that a product or service will make a person sexy or attractive to a member of the opposite sex.  Testimonial appeal uses a spokesperson who names the benefits of a specific product or service.