1. Healthy Consumer Habits 8 th Grade Health Mr. Springer

2. Quick Write  Identify 3 health products you use. Explain what or who influenced you in choosing these products.  _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________

3. Vocabulary  Consumer- Anyone who purchases products or services  Media- Various methods for communicating information  Advertising- Sending out messages designed to interest consumers in buying a product or service  Comparison Shopping- Method of judging the benefits of different products or services by comparing several factors, such as quality, features, and cost

4. Vocabulary Cont’d  Warranty- A written promise to handle repairs if the product fails to work properly  Health Advocacy- Taking action to influence others to address a health- related concern or to support a health related belief  Online Shopping- Using the internet to buy products and services

5. Decoding the Advertisements!  Looking at the hidden messages and methods advertisers use…

6. Rich and Famous!  Rich & Famous- It will make you feel rich and famous.

7. Great Outdoors!  Great Outdoors- It is associated with nature so it must be healthy.

8. Great Outdoors!

9. Good Times!  Good Times- It will add more fun to your life.  Ex. Bing Results Bud Light  Happy Meal Happy Meal

10. Bandwagon!  Bandwagon- Everyone is using it- don’t be left behind.  Ex. http://www.coorslight.com/http://www.coorslight.com/

11. Free Rewards  Free Rewards- Offers great value because you get something for free.  Ex. Redeemable coupons for merchandise  http://www.cheapstingybargains.co m/ http://www.cheapstingybargains.co m/  McDonald’s 1988 McDonald’s 1988  McDonald’s Olympics McDonald’s Olympics

12. Testimonial  Testimonial- It will make you be like this person. Ex.  http://www.proactive.com http://www.proactive.com  Sony – Timberlake & Manning Sony – Timberlake & Manning  Sony – T&M, 3D Movies Sony – T&M, 3D Movies

13. Competitor Bashing  An advertisement that portrays the competition in a negative way.  Hidden message- Don’t use the competitor’s product, use ours instead.  Subway Subway

14. Recognizable spokes person/thing.  A commercial that uses a spokesperson that is associated with the product.  Hidden message- You will like and use the product because you like the spokesperson.  Geico Gecko Geico Gecko  Geico Caveman Geico Caveman  Geico Money with eyes Geico Money with eyes  Most Interesting Man in The World Most Interesting Man in The World

15. Humor  An advertisement that gets the consumers attention through comedy.  Hidden message- you will remember the product because of the funny advertisement. Because you like the ad, you will like the product.  Beer Commercial Beer Commercial  Terry Tate -Reebok Terry Tate -Reebok  Mayhem - Allstate Mayhem - Allstate  Mayhem - Allstate Mayhem - Allstate

16. Sex Appeal  A commercial that focuses on an attractive person to sell the product or service.  Uses the attractive person to get the consumer’s attention and shows the attractive person using the product.  Axe Effect Axe Effect  Axe Effect Axe Effect