1. Analyzing Influences on Health

2. 1. Identify people and things that might influence you. Media - are the various forms of mass communication. Advertisement - is a paid announcement about a product or service. Commercial - is an advertisement on television or radio. Technology - in media uses high-tech equipment to communicate information i.e.; Advertisements that pop-up on the Internet could affect what you purchase. Culture - is the arts, beliefs, and customs that make up a way of life.

3. 2. Evaluate how the influence might affect your health behavior and decisions. Example: Think about someone who influences you the most. Write down 3 behaviors this person practices and ask yourself the questions in the guidelines on p.36 Media Literacy- is the skill of being able to recognize and evaluate the influence of messages in media. 3. Choose positive influences on health 4. Protect yourself from negative influences on health.

4. 8 Questions to Evaluate Ads 1. What is being advertised? 2. Where and when did the ad appear? 3. Why was this particular type of media selected? 4. Who appears to be the targeted audience? 5. What advertising appeals are used in the ad? 6. What does the advertiser want me to believe? 7. What do I know to be fact? 8. Will the product in the ad promote health and safety? Is it legal? Will its use promote self-respect and respect for others, follow family guidelines, and demonstrate good character?

5. Ten Advertising Appeals 1. Brand loyalty appeal- convinces a person that one brand is better than the others. 2. False image appeal- convinces people that they will have a certain image by using a particular product or service. 3. Bandwagon appeal- implies that everyone you know is using this brand. 4. Humor appeal- contains something that sticks in the mind, i.e. slogan or jingle. 5. Glittering generality appeal- contains an exaggerated appeal that gets to your emotions.

6. 6. Scientific evidence appeal- uses data from lab tests and surveys to convince you the product is the best. 7. Progress appeal- latest version is the best one to buy. 8. Reward appeal- offers a special prize, gift, or coupon to try to get you to buy the product. 9. Sex appeal- tries to convince you that a certain brand will make you more attractive. 10. Testimonial appeal- uses a famous person to promote the benefits of a certain product.