Presentation on theme: "Advertising Awareness: Criticizing Commercials. Television Radio Newspapers and magazines Internet Billboards Movies Anywhere else ? Where."— Presentation transcript:
Television Radio Newspapers and magazines Internet Billboards Movies Anywhere else ? Where are ads?
According to the experts, on average, we are exposed to over 3000 advertisements per day. THEREFORE, businesses need to find new, innovative and exciting ways to get our attention. What are some of these methods? Advertisements
How do they get our attention? Font and colour Visually descriptive images « A picture is worth a thousand words » Celebrities Spokespeople / Mascots Target audience : age, sex, status... Trademarks and logos Slogans Innovation and originality Product placement