10 Secrets to Driving Sales via Stacie Stewart Director, Internet Strategies Insperra.com Andrea Decker Director, Internet Consultants Element Fusion

10 Secrets to Sales How important is ? The ingredients of an marketing system. 10 incredibly obvious secrets which could impact your sales this holiday season.

26% 40% 43 % 66 % 45% Preferred Written Comm. Between Friends 43% first thing in the morning 40% middle of the night. 26% in bed Check Prefer How Important Is ? ExactTarget, "2008 Channel Preference Survey" (2008)

Emerging Medium Short Message Codes Instant Messaging 18 to 34 Still Favor 65% Will It Be Important In The Future? Habeas (2008)

$7 $22 $57 Other IM $22.52 For Every Dollar Spent Does Deliver ROI? s $57.25 Catalogs $7.08 Direct Marketing Association

Does Work? 73% of consumers said they'd made an online purchase as a result of receiving an offer. Epsilon (2007)

Does Work? Average Order Conversion Rate of is 6% StrongMail (2007)

Systems The Basic’s of Marketing Andrea Decker Element Fusion

Top Ten Secrets 1.How To Get Advance Customer Intelligence 2.What Is Your Unique Value Proposition 3.How To Increase Your List 4.Subject Lines; From Lines and Landing Pages 5.Weapons Of Influence 6.How To Avoid List Fatigue 7.Perfect Excuses To Hit Send 8.Hidden Profit Potential 9.Number One Enemy 10.Designing For A New Reality

Advance Customer Intelligence Quantcast.com Demographic Profile 1.Age 2.Gender 3.Education 4.Income Level

Advance Customer Intelligence Quantcast.com Media Planner 1.Read 2.Search Forums 3.Listen

Advance Customer Intelligence TweetScan.com Twitter Search 1.Read 2.Search Problems 3.Listen

Unique Value Proposition? Elite Safe Inexpensive Brand Hyundai Lexus Volvo

Increase Your List Pop Over Subscriber Form From 40 s Per Day to 350 s Per Day DPSchool.com

Prefer 57% 61% 72% What Do Subscribers Want 50% How Increase List 72% Privacy Marketing Sherpa’s Report 2008

Prefer 57% 61% 72% 61% Special Pricing What Do Subscribers Want 50% How Increase List 72% Privacy Marketing Sherpa’s Report 2008

Prefer 57% 61% 72% 61% Special Pricing What Do Subscribers Want 50% How Increase List 72% Privacy 57% Control Frequency Marketing Sherpa’s Report 2008

Prefer 57% 61% 72% 61% Special Pricing What Do Subscribers Want 57% Great Content How Increase List 72% Privacy 57% Control Frequency Marketing Sherpa’s Report 2008

Send Great “Free” Content

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Marketing Funnel

Prefer 57% 61% 72% 61% Special Pricing What Do Subscribers Want 57% Great Content 50% First Look at New Products 50% How Increase List 72% Privacy 57% Control Frequency Marketing Sherpa’s Report 2008

Put A Name To The Face Consistent With Offer Clear, Relevant, Question, How To Subject Lines From Lines Landing Pages Sale Get The Open, Get The Sale

Keys To Influence RECIPROCITY Weapons of Influence

Keys To Influence RECIPROCITY SCARCITY Weapons of Influence

Keys To Influence RECIPROCITY SCARCITY AUTHORITY Weapons of Influence

Keys To Influence Consistency RECIPROCITY SCARCITY AUTHORITY Weapons of Influence

Keys To Influence Consistency Liking RECIPROCITY SCARCITY AUTHORITY Weapons of Influence

Keys To Influence Consistency Liking Social Proof RECIPROCITY SCARCITY AUTHORITY Weapons of Influence

.04 Opt Out Rate 2.2 X During Holiday 40% Opt Out Due To Frequency 45% Want Weekly 50% Opt Out Due To Content No Longer Relevant Increase Your Sends

Seasonal, Occasion Topical New Year’s Resolution Economy Birthday Christmas Good Excuse To Send

Shipping Notifications Receipts, Order Confirmations Customer Service Questions Mortgage, Utility Bills 91% 77% 76% 48% Transactional s

Transactional

.71% M essage Quality Score Box IP Address Content 9% Sender Reputation Inbox Denial

Design for Reality Optimize for “Preview Pane” and Image Blocking

Preview Snippet Reiteration of main content headlines (value proposition, calls to action) Link to view the with images White list instructions

Stacie Stewart (405) Andrea Decker (405) 948 ‒ 8300