1. 3 email marketing tricks for the travel industry 23 July 2015 EMAIL MARKETING WEBINAR

2. Jateen, an Email Marketing Consultant at netCORE, brings varied experience in online marketing, managing Email and Cross-channel programs for some of the top ecommerce brands. From planning to campaign management he has led clients to successfully meet their goals through his expertise in Email. When he is not breathing emails he spends his time with his friends, family and practices ball room dancing. Meet the Presenter Jateen Suvarna Email Marketing Consultant

3. About Travel and Tourism market World’s fastest growing tourism market that generated 35 million jobs in 2013 Online travel industry most crowded in e-commerce segment Digital marketing contributes immensely to this growth

4. Internet influences travel decision making in a big way 83% of travellers use internet to plan their hotel stays - Google survey 59% of travellers choose online booking - Yatra survey

5. 9 in 10 who receive email from travel companies think that email is a great way to learn about new products ‘Email Branding’ Travel study “ ”

6. 3 EMAIL MARKETING TRICKS FOR THE TRAVEL INDUSTRY ][

7. Triggered (real time) emails increase customer lifetime value Email Deep Linking a powerful conversion tactic Reply-based emails 2-way communications with customer #2 #1 #3

8. TRIGGERED (REAL TIME) EMAILS

9. Automated emails that are triggered in real time by a specific action by a web visitor or customer What are Real Time Triggered Emails? Why are they so important? Trigger based email marketing campaigns can generate 4x more revenue and 18x greater profits (Forrester Research)

10. Over two-thirds of respondents who receive email from travel companies want to receive personalized content based on their website activity, past purchases, etc “ ” Epsilon Branding study - Travel

11. Some real time email triggers for travel industry 1.Welcome Emails 2.Browser Abandonment 3.Cross Selling Emails 4.Feedback Emails

12. 1. Welcome Emails

13. Welcome emails enjoy high open and click rates. However, most travel companies do not have any welcome series in place and only send a single registration email. TAKEAWAY

14. 2. Browser Abandoners

15. Plan a triggered email series to convert browser abandoners who are hot prospects TAKEAWAY Make your email stand out from the crowd by sending highly relevant emails at a time when customer is most responsive

16. 3. Cross Sell Find the perfect hotel for your trip to Berlin in July Checking with what else would be required

17. This is the best way to showcase your product/service offerings and closely tie customers to them and make them purchase again TAKEAWAY

18. 4. FeedBack

19. Asking your subscribers and getting them engaged to increase brand value Example: Feedback on their travel experience or make them a part of your brand story TAKEAWAY

20. REPLY BASED EMAILS CONVERSATIONS JUST OVER EMAIL

21. How it Works User receives a contest email User’s opinion gets captured in the mailbox and an acknowledgement email is triggered back to user ‘Compose email’ box opens up with Sender ID & Subject line pre-filled Acknowledgement mail in mailbox

22. Some Use Cases For Reply Based Campaign Testimonials Feed-Back Contest Review

23. Sending a reply based campaign helps -  Build a conversation: 2 way communication on your broadcast marketing message  Improve domain reputation and inbox delivery: Subscribers replying shows higher engagement  In Primary inbox placement: Replies increase probability of your emails landing in primary inbox TAKEAWAY

24. EMAIL DEEP LINKING

25. What is Deep Linking? Deep Linking is setting up URLs within the App so that users can directly go to the page that he is looking for, thereby bypassing the need of a browser redirect. Benefits? -Eliminates the extra clicks -Brings content closer to customer -Simplifies the process of transacting

26. Out of the 59% of travellers who choose online travel booking, 11% book via mobile apps - Yatra Survey

27. Customer opens the email about Dubai holiday package Travel App is launched on mobile Customer can make his booking from the App itself ‘Thanks for your inquiry’ email ‘Your booking is confirmed’ email ‘Complete your booking’ email Email received Email Deep linking eliminates extra clicks, brings content closer to consumers, and makes it easier for customers to transact.

28. How does Email Deep Linking happen? Call to action in email is embedded with URI User clicks the CTA Is the App installed on user’s mobile? User can be directed to the app download page instead of the website App opens and launches the relevant page User browses information on app and can make the booking through the App itself without opening website URI (Uniform Resource Identifier) is the address for an app on the mobile User downloads the app, browses information and can make the booking through the App itself without opening website No Yes

29. ENCOURAGE APP DOWNLOADS

30. Plan email campaigns that focus on app-downloads, in-app links and in-app triggers to re-define your mobile user’s experience and convenience TAKEAWAY

31. Quick Summary Plan more triggered email campaigns to increase relevance with your subscribers. Real time triggered emails also increases engagement helping enhance inbox placement rates. Reply based campaigns increase engagement and primary inbox placement probability. Email Deep-linking helps enhancing customer experience on the mobile device.

32. Thank You For participating in our webinar Session open for questions