WHAT IS PROPAGANDA? Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position.

Seven Propaganda Techniques There are seven major propaganda techniques: 1. Bandwagon 2. Card Stacking 3. Glittering Generalities 4. Name Calling 5. Plain Folks 6. Testimonial 7. Transfer

Bandwagon This technique gives the impression that everyone is doing something, so you should too. “Everyone is talking about this movie!”

Card Stacking This technique presents one side of an issue without presenting the opposing view. “Our candy tastes good and makes you happy!”

Glittering Generalities This technique links emotional concepts and words to a product or an idea. “Experience the freedom of driving!”

Name Calling This technique links a person or idea to a negative symbol. “My opponent is soft on crime.”

Plain Folks This technique attempts to convince the audience that the message is “of the people,” not some higher authority. “I’m a political candidate, but I’m also a parent and a taxpayer.”

Testimonial This technique encourages the audience to support an idea or product because someone famous tells you to. “I’m a pro ball player and I love this product!”

Transfer This technique involves projecting feelings for a person, object or idea onto another. A cartoon shows the Statue of Liberty lowering her head and lamp as immigrants are turned away from the United States.