Word of Mouth and Social Media Marketing Generating conversations about your service, product and brand September 2009 © Robot Meets Alien Pty Ltd.

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Presentation transcript:

Word of Mouth and Social Media Marketing Generating conversations about your service, product and brand September 2009 © Robot Meets Alien Pty Ltd

Robot Meets Alien develop strategies and activates campaigns that harness the power of social media, consumer influence and word of mouth recommendation. We’ve worked with a broad range of clients to deliver creative, innovative and effective WOM and Social Media marketing campaigns online and offline

RMA Resources Communications Planning Graphic Design Website Design Website and Database Development Social Media Planning Copywriting BTL Activation Street Team Managers Nationally

WHAT ST500 and ST550 Social Media Campaign HOW Blogger Partnerships, giveaway, community Building, photo competitions and lifestyle relevant product connections. Retail sales blitz activity Facebook Fans 1100 Twitter Followers Interactions

2100 Followers on Twitter 6670 Facebook Fans 350,000 Re-Tweet reach

WHAT Digital Camera Demonstration and Photo Marketing HOW Created partnership with We Love Sounds and negotiated access to event for WB500 Demo Teams and communication via We Love Sounds databases 1460 Photos Taken 1350 (92%) Unique Photo Views 580 WB500 Demonstrations 9100 Flyers Distributed

WOM Advocacy Process

FIND OUT HOW…. PH: M: WWW: ROBOTMEETSALIEN.COM TWITTER: TWITTER.COM/ROBOTMEETSALIEN