Alternative Media autowraps.com By Eleonora Serra

Who? Autowraps was founded in 1999 in response to escalating advertising costs, and ineffective advertising mediums. The vision was to develop a new medium of advertising that would connect with the consumer.

What? Autowraps wraps the vehicles in a high quality vinyl adhesive. The wraps are digitally printed and then installed directly onto your car. It is like a giant sticker!! Strategically place vehicles in front of consumers by zip code, ethnicity, age or gender. Increase frequency & retention by persistently targeting specific locations.

Why? By using consumers to market to others within their community, corporations can create “direct marketing channels” to reach specific groups of consumers. Increase sales Generate buzz about your business. Control when, where and who will see your ads. See your marketing budget work for you.

How? They park their wrapped cars in front or circle around the business, to attract attention to the business. Drive in heavy traffic areas to get a persistent and wide exposure. Attend local events and capture thousands of impressions. Distribute coupons, fliers, samples or collateral information to customers in a specific location.

How? Drive highways during peak rush hours. Circle malls. Drive highways during peak rush hours. Circle malls. Attend concerts and park in front. Drive around downtown areas and target restaurants, clubs and other high foot trafficked areas.

How? Attend sporting events arrive early and park near the entrance. Circle Movie Theatres. Use the car in a print ad. Tie in a radio promotion "spot the wrapped car".

How Much? Road wraps: $100-$300, depending on the area and program Interactive Sampling Vehicle: $300-$400 per month plus $12.00-$15.00 per hour pay Vehicle Rental: $100 per week or $400 per month