How we can move forward through the use of social media.

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Presentation transcript:

How we can move forward through the use of social media

Some statistics Over 80% of all Americans use a social network Americans spend more time on Facebook than any other site Nearly 23% of online time is spent on social networks 50% of small business owners reported gaining new customers through social media-most notably through Facebook & LinkedIn

Why Social Media? In our current society is all about WHO you know rather than WHAT you know. Provides the opportunity to reach a large number of potential customers not only in the U.S but around the world. Allows you to actively promote your own business and communicate with others in the same field. Cost effective: These sites are free to join and maintain. The only major cost is time.

Twitter Facebook This site differs from the others because you network through status updates of 140 characters only: quick & to the point. All of the hotels we service except for the O.T.A are on twitter along with Hilton, Marriot, and iPreferred Success of getting your message across on twitter depends upon a number of things: 1) Your frequency of tweets 2) people “re-tweeting” your tweets, 3) “mentions” of you as a member. The most popular social networking site with tens of millions of users and businesses signed up Allows you the chance to reach a more specific demographic targeted for your business needs Offers advertisement opportunities on their site where you can choose the specific demographic you are aiming your services at. Advertising on Facebook Word of mouth

LinkedIn A social site for the working professional geared towards career networking. Allows you the opportunity to connect with individuals & businesses in the same field. Similar to Facebook the site has many groups each with a specific interest allowing you to more accurately reach the audience you want to. You can post jobs as well as search for jobs.

Compeititon THEM US Inroomplus.com is a company that provides the products for the mini bars as well as services to help with branding and customizing the look of their products to better benefit their customers. Minibarsystems is a company similar to ours. They provide only the minibars and have options of traditional, semi- automated, and fully automated. We need to separate ourselves from the rest and show the world why our technology and products are superior to the others. Besides selling the products we are selling our company. Our website should be more colorful and interactive to draw in potential contracts