Marketing With Little or No Money Moderated by Jon Barrett Presented by Esther Bonardi-Basden Tracey Hopkins Kate Good & Carol Levey

Marketing with Little or No Money Presented by Esther Bonardi- Basden

A Few Truths About Low-cost Marketing It takes more effort…many small efforts create a big impact It requires your BEST people It can be difficult to track

Before You Begin… Nail down your positioning statement…what is your message? Find your target audience -- neighborhoods Make a Written Plan!

Missed Opportunitie s  Look around your community  Study your budget  You’ll find marketing opportunities in the most unlikely places

Missed Opportunities  Boy Scouts, Girl Scouts  Indian Guides/Princesses  Weight Watchers  Direct Sales Meetings  Merchant open houses  Senior meetings Your clubhouse or community center

Missed Opportunities Send to the office Gifts you can share Change of address cards—resource: Wearable or portable gifts Move In Gifts

Missed Opportunities The hardware store The bank The post office Lunch! Turn Every Outing into Outreach

The Ideavirus Just what the (marketing) doctor ordered

Creating the Ideavirus Start with a STRONG IDEA Your positioning statement Center around your most unique selling propositions

Creating the Ideavirus Plant it with “Sneezers” Public places are great breeding grounds

Creating the Ideavirus Re-infect again and again…or the virus will run its course

Ideas, Ideas, Ideas… Gift with purchase Magazine marketing pass-alongs Hospitality baskets “Bookmark-eting”

Ideas, Ideas, Ideas… Turn your car into a mobile billboard Use full size greeting cards for follow up

Ideas, Ideas, Ideas… Remember…let your imagination— not your budget—determine your success!

50 Nifty-Thrifty Ideas for Marketing with Little or No Money Presented by Carol Levey Levey Enterprises, Inc. I.T. Partners

Pets Smart Business Cards with Red Ribbon, Miniature Dog Bones & Catnip Pet Bowls with Name. Advertise Online Free: The Humane Society - Pets R’ Welcome -

Pets Smart Family Photo with Pets Pet Parade Petting Zoo

Outreach Marketing Human Resources/ Travel Departments Out-of-State Corporations Fed-Ex Campaigns Resident Referral Program

Outreach Marketing Realtors Presentations & Weekly Sales Meetings Brochures – Agent’s Mailboxes Hospitals Admissions Vocational Schools, Colleges & Universities On-site Rental Orientation

Community Outreach Charity High Tea Time Monthly Art Shows “Taste of the Good Life” Blood Drive Adopt-a- Highway

Community Outreach Press Releases Write Articles for Local Newspapers and Publications Teach “Rental- Related” Classes Speak at High Schools and Community Colleges

Community Outreach Testimonials – Satisfied Customers Competition – Outreach Career Fairs Bridal Shows Chamber of Commerce Mixers Committees Events

Community Outreach Q&A Columns – Local Newspapers Radio Hotline Public Service Announcement Group Advertising Congratulatory Cards

Resident Outreach After School Activity Center Use a Converted Laundry Room or Vacant Apartment. Move-in Day Care Themes and Events

Resident Outreach Free/Discounted Travel Consumer Interest Classes Foreign Languages Computer Internet Investments Estate Planning Home Buying Health and Fitness

Resident Outreach Free/Discounted Travel Consumer Interest Classes Foreign Languages Computer Internet Investments Estate Planning Home Buying Health and Fitness

For Safety’s Sake Crime Stoppers/ Workshops Neighborhood Watch Meeting Safety Workshops w/ Corporate Sponsor Pool Fire Fingerprinting

Resident Retention Monthly Customer Care Program Community Newsletter

Resident Retention Pamper Day Invite a local spa and/or other organizations to do free stuff. Massages Makeovers Manicures Pedicures

Resident Retention Sports Night Community Teams Bowling Softball Volleyball

Surrounding Merchants Grab Bag Coupons Grocery Stores Malls Dry Cleaners Restaurants

Marketing With Little or No Money Presented by Kate Good Net Mystery Shopper

Check out SMMOnline.com for free electronic greeting cards made just for the apartment industry!

Just In Time Ideas!! Idea Banks Message Boards List Serves ( for the best list serve in the industry!)

Click Here for great ideas from other industries

Memory Point Marketing Creates an image that is different from your competition Give the apartment shopper a way to tell the communities apart

Update Your Landscaping with Elevated Flower Boxes $20 per box!

Follow Up that Gets Noticed Insert a photo of a popular amenity at your community and write “photo’s – do not bend” on the envelope. The guest is sure to open this piece of mail first!

Click on the Welcome Wagon section for great stuff to welcome your new resident.

HomeStore now allows you to create 2, yes 2, auto responses!!! Update your web page today!

Save a Rental – Find a Roommate!

Contact us! Kate Good, Professional Speaker and Marketing Consultant (877) or Jon M. Barrett, Principal, Barrett Consulting Group (210) or Esther Bonardi-BasdenNational Director--Education & MarketingDrucker & Falk (919)