CUSTOMER ACQUISITION
ACN’s Pricing Philosophy: OUR FOCUS – Incumbent carriers and their market share OUR STRATEGY – Offer savings over incumbents latest products OUR POSITION – Offer a benefit to the majority of market ACN’s Product Team will monitor the market to maintain our competitive edge CUSTOMER ACQUISITION
YOUR FOCUS – Warm Market YOUR STRATEGY – Relationship marketing YOUR POSITION – Build a solid customer base while developing your team CUSTOMER ACQUISITION Representative Philosophy:
CUSTOMER ACQUISITION Residual commisions 1 1/4 % 62% 77% SVP up to 2% 2 1/4 % 3 1/4 % 41/2% 51% 8 You Up to 10% Long-Term Goal: Qualify for 7 th Level Payout 40 customer points OR 20 Points and 4 Directly Sponsored Qualified Team Trainers
Source 1: Yourself Source 2: Prospects from Presentations No Interest in the Opportunity Thinking About It Source 3: Family, Friends, Close Contacts & referrals CUSTOMER ACQUISITION Customer Sources:
Lead with the ACN Business Opportunity Acquire Customers from Prospects at Your Presentations CUSTOMER ACQUISITION Always Remember:
Are NOT Technical Are More Impressed With Urgency, Enthusiasm & Excitement, NOT Details Remember…when acquiring customers outside your recruiting presentations… MOST PROSPECTS: CUSTOMER ACQUISITION
Capital letters Correct name No slamming / stacking Signature of the person who is the owner of the phone CUSTOMER ACQUISITION TSA:
ACN-2-ACN Free Calling! Reasons You Should Ask For Referrals & Why Prospects & Customers Should Give You Referrals CUSTOMER ACQUISITION Get Referrals!!
CUSTOMER ACQUISITION Calling Circles:
Prepare for Winback CUSTOMER ACQUISITION Retention:
Follow-up Call Thank you for helping me by trying my service… No problem! I am happy to help you..
SW / SW / SW / SW NEXT!! SW / SW / SW / SW NEXT!! CUSTOMER ACQUISITION