218F First Class Club Coach1 218H Starting From Scratch: How to Sponsor New Clubs Why be a Sponsor?  Extend your leadership skills  Develop project-management proficiency  Expand your marketing expertise 1

218F First Class Club Coach2 218H Starting From Scratch: How to Sponsor New Clubs Your Duties  Organize the new club  Set up regular club meetings  Complete the paperwork and plan the charter presentation 2

218F First Class Club Coach3 218H Starting From Scratch: How to Sponsor New Clubs New Club Support Team  Two sponsors  Two mentors  Lt. governor marketing  District governor 3

218F First Class Club Coach4 218H Starting From Scratch: How to Sponsor New Clubs Identify Your Target  company size, location, revenue and industry  names of key contacts/decision- makers within the organization  company strategies, key initiatives, priorities, focus and mission  recent news articles pertaining to the company 4

218F First Class Club Coach5 218H Starting From Scratch: How to Sponsor New Clubs Plan Your Meeting  Make an appointment  Prepare for the meeting  Plan your questions  Mention companies that currently sponsor Toastmasters clubs  Give a value statement 5

218F First Class Club Coach6 218H Starting From Scratch: How to Sponsor New Clubs Features/Benefits/Value Chart 6

218F First Class Club Coach7 218H Starting From Scratch: How to Sponsor New Clubs The Demo Meeting  Experienced Toastmasters  Pique prospects’ interest  Consider audience perspective 7

218F First Class Club Coach8 218H Starting From Scratch: How to Sponsor New Clubs After the Demo  Explain dues and fees  Conduct Q&A  Complete Application to Organize 8

218F First Class Club Coach9 218H Starting From Scratch: How to Sponsor New Clubs Community Club Publicity  Plan a demonstration meeting  Use media to publicize the meeting  Contact chamber of commerce  Use posters  Target specialized groups 9

218F First Class Club Coach10 218H Starting From Scratch: How to Sponsor New Clubs Feed Their Enthusiasm  Announce next meeting date / time / place  Select temporary officers  Collect attendees’ contact information  Collect fees from those who are joining  Collect the charter fee 10

218F First Class Club Coach11 218H Starting From Scratch: How to Sponsor New Clubs Charter PR  Work with district PRO  Local media announcement  Follow-up  Send a photo 11