1. Rebuilding Toastmaster Clubs Club Coaching Workshop
Jim Heeren, DTM
Region Advisor
(m)
(h)
January 28, 2011

2. Mission of the Club
The mission of a Toastmasters club is to provide a mutually supportive and positive learning environment in which every individual member has the opportunity to develop oral communication and leadership skills, which in turn foster self-confidence and personal growth.

3. Vision
Toastmasters International empowers people to achieve their full potential and realize their dreams. Through our member clubs, people throughout the world can improve their communication and leadership skills, and find the courage to change.

4. A Toastmaster’s Promise
As a member of Toastmasters International and my club, I promise . . .
To attend club meetings regularly;
To prepare all of my speech and leadership projects to the best of my ability, basing them on projects in the Competent Communication manual, Advanced Communication manuals or Competent Leadership manual;
To prepare for and fulfill meeting assignments;
To provide fellow members with helpful, constructive evaluations;
To help the club maintain the positive, friendly environment necessary for all members to learn and grow;
To serve my club as an officer when called upon to do so;
To treat my fellow club members and our guests with respect and courtesy;
To bring guests to club meetings so they can see the benefits Toastmasters membership offers;
To adhere to the guidelines and rules for all Toastmasters educational and recognition programs;
To maintain honest and highly ethical standards during the conduct of all Toastmasters activities.
Being a Toastmaster means more than simply making a commitment to self-development. Everyone who
joins a Toastmasters club is making a commitment to the club, to its members, and to the organization
as a whole.

5. Request a Club Coach from the District
A member that is appointed by the District Governor or Lt Governor Marketing
Knowledge of Toastmaster programs
Provides guidance to club
Term of office

6. What skills, abilities and qualities should you bring?
Enthusiasm
Knowledge of Toastmasters
Keen interest in helping other Toastmasters
Leadership
Your testimonial speech
A plan to get the club back on track?

7. Attend meetings and club executive meetings.
Listen
Learn
Observe
Demonstrate
Persuade
Get Commitment!
Motivate
Team Build

8. Introducing the Coach to the Club
Club welcomes the support
Explain the role of the coach to the club and set expectations
District leadership can make the introduction as well as the coach
The Testimonial Speech

9. Developing a 3 Month Plan for Club Success
Club Assessment
Improve the Club Meetings
Marketing
Holding an Open House
Finding and Establishing Partnerships
Provide a Service to capture new members

10. Characteristics of Successful Clubs

11. Characteristics of Successful Clubs
Distinguished every year

12. Characteristics of Successful Clubs
Distinguished every year
Officers attend training

13. Characteristics of Successful Clubs
Distinguished every year
Officers attend training
Members and officers are committed

14. Characteristics of Successful Clubs
Distinguished every year
Officers attend training
Members and officers are committed
Club executive meets monthly

15. Characteristics of Successful Clubs
Distinguished every year
Officers attend training
Members and officers are committed
Club executive meets monthly
Guests are welcomed and recognized

16. Characteristics of Successful Clubs
Distinguished every year
Officers attend training
Members and officers are committed
Club executive meets monthly
Guests are welcomed and recognized
Agenda

17. Characteristics of Successful Clubs
Distinguished every year
Officers attend training
Members and officers are committed
Club executive meets monthly
Guests are welcomed and recognized
Agenda
Friendly, Fun and ……

18. Characteristics of Struggling Clubs
Low membership
Low attendance at TLI
Incomplete agenda
Members do not fulfill commitments
Few educational completions

19. Month 1 – Club Assessment
Evaluate strengths and weaknesses of the club
Answer the questions in Moments of Truth and determine the clubs weaknesses.
Ask the question, “Why should we save the club?”
What are the strengths?
Who does the club appeal to, who would be attracted to joining the club?
What is this club’s market? (Profile demographic, ages, occupations, geographic)

20. Club Troubleshooting Guide and Moments of Truth

21. Month 1 – Improve Club Meetings
Improve Club Meetings so much that people will be compelled to join the club.
Using the Club Assessment from work immediately to improve the club meetings.
Focus on meeting planning and meeting execution.
A well planned, well run meeting is the club’s best marketing tool.

22. Create Interest – Special Theme Meetings
Invite a guest speaker
Study the Art of Debate
Borrow the District copy of the World Championship of Public Speaking
Invite Corporate Executives/Military Officers
Display the World Champions
Entertain and continued organization support

23. How Can I Attract Guests to our Club Meetings?

24. Month 2 – The a-b-c’s of Tapping into your Market
Business Cards provided to friends, acquaintances and coworkers.
Inexpensive Advertising – Flyers posted in the right places. Creating a club identity on a website.
Public Service Announcements placed in newspapers, newsletters, radio, and local cable.

25. Promoting Your Club

26. Promote Toastmasters in the Community
Newspapers
Broadcast Media
Social Media and Blogs
Local Government
Chamber of commerce
Libraries
Company Publications and Websites
Employee Orientations
Community Packets
10. Universities and
Community Colleges
11. High Schools
12. Community Events
13. Billboards
14. Websites and Newsletters
Offer Speechcraft and
Youth Leadership
16. Create Club Business Cards
17. Display Toastmaster Products
18. Wear Your Toastmasters Pin

27. Websites
FreeToastHost 2.0
Google
WordPress

28. Guerrilla Marketing Tactics
Members throw a flash mob skit promoting the club, dressed as pirates on Talk Like a Pirate day.
Door hangers (like do not disturb at hotels) that you hang on door knobs to promote your club.
Pay it Forward – Buy movie tickets for the person behind you in line. Ask ticket agent to pass them your club business card.
Doctors Office Magazines – Drop off your old Toastmaster magazines with contact and meeting information on them.
Find more of these ideas at

29. Resources

30. Holding an Open House Promote to fill seats Provide guest package
Refreshments
Demo meeting
Toastmaster themes
Question and Answer
Socialize after meeting

31. Turning Your Guests into Members
Welcome your guests and have sign guest book
Introduce guests at the start of the meeting and promise that Toastmasters is Fun, Friendly and the best place to develop communication and leadership skills
Before close of meeting ask guests if the meeting was Fun, Friendly, and a great learning environment

32. Relationship Visits
Planned meeting between a Toastmaster representative (experienced district leader, RA, ID) and high-ranking official of a corporation or organization that sponsors a Toastmaster group

33. Purpose
Reinforce the relationship between Toastmasters and the sponsor
Enhance understanding of how membership in Toastmasters contributes to their organizational success
Enhance understanding of the communication and leadership skills individuals gain
Reaffirm the organization’s high level support for Toastmasters

35. Month 3 – Finding and Establishing Partnerships
What organization(s) in the proximity have members that need what they have?
Create a Community Contact Team
Plan and hold demonstration meetings.

36. Month 3 --- Provide a Service to capture new members.
Promote and schedule educational sessions that people in the market attend.
Success/Leadership modules and Speechcraft serve this function.
Provide the course for the cost of becoming a member of the club.

37. Show Your Leadership! What types of things can you do?
Lead and facilitate, “Moments of Truth”
Present an improving club meetings educational session.
Presenting “From Guest to Member,” educational session.
Coaching the club to create marketing materials and a Club Community Contact team.
Recruit a Toastmaster (working on AC Gold) to present Speechcraft or other Success/Leadership module.

38. ARE YOU READY? What additional training do you need?
Find a club rescue buddy or mentor.
Execute your rescue with a High Performance Plan and recruit a guidance committee that has master-minded guidance

39. District Support
Mentor Coordinator
Coach Coordinator