SEO The Big Picture Rod Holmes CHICAGO Style SEO.

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Presentation transcript:

SEO The Big Picture Rod Holmes CHICAGO Style SEO

SEO Search Engine Optimization The process of improving the visibility of a web site or a web page in search engines via the or un-paid ("organic") search results.web site innes via the or CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

SEO Search Engine Optimization OrganicorNatural Local Paid CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

SEO Search Engine Optimization CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Keyword Research is Key Long-tail Keywords # Of Searches/Month Keywords

SEO Components of Google’s Ranking Algorithm* CHICAGO Style SEO Lincoln Park West #3 Chicago, IL *SEOMoz.com

SEO Components of Google’s Ranking Algorithm* CHICAGO Style SEO Lincoln Park West #3 Chicago, IL *SEOMoz.com

SEO On-Site SEO On-Page SEO Local SEO Organic SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

SEO On-Site SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Crawl-able Readable URLs Canonical Homepage XML Sitemap Robots.txt Unique 404 page

SEO On-Site SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Readable URLs

SEO On-Site SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Crawl-able Readable URLs Canonical Homepage XML Sitemap Robots.txt Unique 404 page

SEO On-Site SEO On-Page SEO Local SEO Organic SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

SEO On-Page SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL H1 Headline: Chocolate Donuts from Bob’s Bakery Image Filename: chocolate-donut.jpg Alt Attribute: Chocolate Donuts Body Text: chocolate donuts donuts chocolate donuts chocolate chocolate donuts Meta Description: Bob’s Bakery’s chocolate donuts are, we believe, the most delicious, perfect donuts ever made.

SEO On-Site SEO On-Page SEO Local SEO Organic SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

SEO Local SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

SEO Local SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Claim Your Listing!

SEO Local SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Encourage Reviews

SEO Local SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Collect Citations

SEO On-Site SEO On-Page SEO Local SEO Organic SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

SEO Organic SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Inbound Links Are the Currency of the Internet Inbound Links: Anchor Text

SEO Organic SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Inbound Links: Anchor Text We stopped by Bob’s Bakery to try some of their legendary chocolate donuts. We were not disappointed! They were amazing! Inbound Links: Where?

SEO Organic SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL Inbound Links: Where? Check Competition (OpenSiteExplorer.org) Forums Bulletin Boards Blogs Article Sites (Squidoo, HubPages...) Suppliers/Customers Link Bait Link Magnets

SEO On-Site SEO On-Page SEO Local SEO Organic SEO CHICAGO Style SEO Lincoln Park West #3 Chicago, IL 60614

SEO The Big Picture Rod Holmes CHICAGO Style SEO

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