Assetlink ConfidentialMarketing Operations Management – The Science of Marketing Marketing Operations Management The Science of Marketing

Marketing Operations Management – The Science of Marketing Assetlink Confidential 1 Assetlink Background Mission: Enable Global 2000 companies to Achieve Marketing Efficiencies Improve Marketing Effectiveness and ROI Communicate Business Impact of Marketing Marketing Operations Management (MOM) is an enterprise software solution for managing: Marketing Strategy & Planning, Budgeting & Procurement Project Management related to Product Launch & Packaging, Advertising & Direct Mail Campaigns, Sponsorships & Events Digital Asset Management – Brands, Collateral, Market Intelligence Marketing Analytics – Efficiency and Effectiveness Tracking Assetlink MOM is deployed at 30+ Global 2000 enterprises Assetlink has operations and customers in Europe, North America and Asia Pacific (including Australia) Assetlink is 7 years old, privately held and profitable

Marketing Operations Management – The Science of Marketing Assetlink Confidential 2 Full Service Offering Business Consulting Services Marketing Performance Measurement Framework Marketing Process Reengineering Implementation Services Project Management for AL MOM solution deployment Training Software Customization and Enterprise System Integration IT / Hosting Services Software Installation & Performance Tuning On-line Hosting Application Administration Marketing Operations Services Global Artwork Management Brand Guidelines Site Management

Marketing Operations Management – The Science of Marketing Assetlink Confidential 3 Customers

Marketing Operations Management – The Science of Marketing Assetlink Confidential 4 Marketing Challenges & Solutions How EFFICIENT is my marketing execution? Who cares: Directors of Marketing Services functions Solutions: Digital Asset Management (DAM) + Workflow Management + Procurement How EFFECTIVE is my marketing? Who cares: VP of Marketing / Chief Marketing Officer Solutions: Strategy + Planning + Budget Mgmt + Procurement + Workflow + DAM What is the BUSINESS IMPACT of marketing? Who cares: Everyone! (CEO, CFO, COO, CMO, CIO, VP of Sales, VP of Customer Support, …) Solutions: MRM + Marketing Functions-specific Solutions + Brand Mgmt + Marketing Analytics + Integration with ERP, CRM & SCM

Marketing Operations Management – The Science of Marketing Assetlink Confidential 5 Opportunity for Improvements Faster Time to Market Approvals cycle reduced from 14 weeks to 2 weeks -Bristol-Myers Squibb Reduction of Packaging Process cycle time From 16 weeks to 4 weeks - Novartis/Syngenta Agency fee reductions $1.3M agency fee reductions at Winterthur 25% Productivity gain at Clorox Reuse of existing assets $200K per brand per year – Nestlé Global Ad consolidation reduces Ad costs by 10% $1.8M at Winterthur Reduction of Brand Identity distribution costs and strengthening of Brand Value $200K per year per brand - Novartis/Syngenta, Mibelle

Marketing Operations Management – The Science of Marketing Assetlink Confidential 6 Marketing Operations Management Objectives Strategy Plans & Budgets Objectives Strategy Plans & Budgets Track Results Reports Dashboards Triggers Track Results Reports Dashboards Triggers Search & Retrieve Customize Publish & Distribute Search & Retrieve Customize Publish & Distribute Marketing Workflow Orders & Bids Expense Tracking Marketing Workflow Orders & Bids Expense Tracking Assetlink MOM

Assetlink ConfidentialMarketing Operations Management – The Science of Marketing Assetlink MOM OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 8 Barriers to adopting Marketing Efficiency Solutions COST: Solution acquisition cost ranges from $50K to $150K for a basic enterprise DAM and Workflow solution COMPLEXITY: Most corporate needs are very simple (organize, search and retrieve, simple workflows) but the vendors are pushing very complex and expensive solutions ROI: Higher costs and complexities have prevented businesses from widespread adoption and achieving returns on investments IT INFRASTRUCTURE: Companies are afraid that access to high-resolution files will overwhelm the available network capacity SECURITY: DAM & Workflow solutions require access by hundreds of third parties. Most companies do not allow easy access by external users

Marketing Operations Management – The Science of Marketing Assetlink Confidential 9 Overcoming the Barriers Introducing … ASSETLINK OnDemand … an enterprise DAM, collaboration and workflow automation solution used by Global 5000 brand and market leaders … no investment in hardware or software, no impact on corporate networks, no worries about data backup and no long term commitment … as little as £29 per user per month

Marketing Operations Management – The Science of Marketing Assetlink Confidential 10 In 3 Flavors Assetlink OnDemand Standard Edition Marketing Portal Digital Asset Manager Approvals Manager Site Builder Marketing Knowlegde Mgr. £ Per User/Month Included: Storage: 1 GB Per User 4 Hours Training Assetlink OnDemand Standard Edition Marketing Portal Digital Asset Manager Approvals Manager Site Builder Marketing Knowlegde Mgr. £ Per User/Month Included: Storage: 1 GB Per User 4 Hours Training Assetlink OnDemand Workflow Edition Standard Edition+ Workflow Manager Artwork Producer Budget Manager £ Per User/Month Included: Storage: 1 GB per User 4 Hours Training Assetlink OnDemand Workflow Edition Standard Edition+ Workflow Manager Artwork Producer Budget Manager £ Per User/Month Included: Storage: 1 GB per User 4 Hours Training Assetlink OnDemand Enterprise Edition Workflow Edition+ Marketing Scorecard Strategic Planner Operational Planner £ Per User/Month Included: Storage: 2 GB per User 8 Hours Training Assetlink OnDemand Enterprise Edition Workflow Edition+ Marketing Scorecard Strategic Planner Operational Planner £ Per User/Month Included: Storage: 2 GB per User 8 Hours Training

Assetlink ConfidentialMarketing Operations Management – The Science of Marketing Assetlink MOM OnDemand Standard Edition

Marketing Operations Management – The Science of Marketing Assetlink Confidential 12 Marketing Portal Single point of access to all the marketing content, notifications, triggers, discussions and sites Marketing Dashboard Configurable, “filtered” access to the relevant content to each user User-personalized access to all the relevant content Multi-page layout for easy and logical organization of information Easy integration with Web Services for accessing third party content Powerful medium to broadcast messages to all users

Marketing Operations Management – The Science of Marketing Assetlink Confidential 13 Digital Asset Manager User-defined hierarchical content organization for easy navigation User-defined meta-data / business information for easy search and retrieval Support for all media types (vector and raster graphics, video, audio, HTML, Office documents, …) Automatic thumbnail generation On-demand format conversions distribution and automatic delivery to FTP sites Powerful version management Usage reports and ROI calculations

Marketing Operations Management – The Science of Marketing Assetlink Confidential 14 Approvals Manager Online review and approvals of office documents and creative designs Supports sequential and simultaneous routing Individual instructions for each reviewer Automated consolidation of comments from all reviewers Support for multiple revisions and review cycles Automated notification on delay or completion Supports Acrobat PDF, Word and Excel documents Strong reporting capability

Marketing Operations Management – The Science of Marketing Assetlink Confidential 15 Site Builder Build brand identity sites and communities, product sites for sales and customer support Enable sophisticated navigation without any knowledge of HTML or Internet technologies Tightly integrate access to digital assets Set up search wizards to lead users to appropriate information Support updates by multiple authors Enable 2-way interaction by integrating discussion forums Set up authentication through login or enable anonymous access

Marketing Operations Management – The Science of Marketing Assetlink Confidential 16 Marketing Knowledge Manager Build discussion forums for user communities Build customer service and sales support forums and FAQs Conduct polls and surveys Control access to forums and topics Involve users by inviting them to participate in discussion topics Attach documents in responses to topics Use it stand-alone or in tight integrated with DAM, Marketing Portal and Site Builder

Assetlink ConfidentialMarketing Operations Management – The Science of Marketing Assetlink MOM OnDemand Workflow Edition

Marketing Operations Management – The Science of Marketing Assetlink Confidential 18 Workflow Manager Building of company specific workflows for marketing projects System based re- scheduling and ad-hoc completion of activities Online Review and Approvals of office documents, design layouts and artworks Interactive online execution of activities Automated asset archiving at end of process Detailed, user based reporting and project controlling functionality

Marketing Operations Management – The Science of Marketing Assetlink Confidential 19 Artwork Producer Template based customization of print ads, collateral & packaging

Marketing Operations Management – The Science of Marketing Assetlink Confidential 20 Budget Manager Plan and manage marketing budgets Track achievement of objectives and results

Assetlink ConfidentialMarketing Operations Management – The Science of Marketing Assetlink MOM OnDemand Enterprise Edition

Marketing Operations Management – The Science of Marketing Assetlink Confidential 22 Marketing Scorecard Translate marketing strategy into objectives (Marketing Performance Indicators) Controlling – Track achievement of objectives (KPI’s) Marketing analytics

Marketing Operations Management – The Science of Marketing Assetlink Confidential 23 Strategic Planner Develop online marketing strategy Communicate strategy with marketing community Compare and manage strategies Marketing analytics

Marketing Operations Management – The Science of Marketing Assetlink Confidential 24 Operational Planner Translate marketing strategy into objectives (Marketing Performance Indicators) Develop online marketing plan with activities, media plan, target groups, segments, expected results, etc. Controlling (Budget, Plan, Committed, Spends, Available) Plan and communicate business impact of marketing activities Marketing analytics (marketing effectiveness, ROI, efficiency, business impact)

Marketing Operations Management – The Science of Marketing Assetlink Confidential 25 Summary Comprehensive and proven solution for marketing operations management Knowledge of your industries best practices Tailored to your industry No investments, no minimal number of users or contract duration Turn-key solution with fast implementation cycle Providing of interfaces to other systems (ERP, SCM, CRM, eCommerce, Web) Documented case studies that show benefits and ROI 7 year successful track record Global operations