2 AbstractEnterprise Content Management (ECM) is a comprehensive set of principles, processes and tools applied to controlling the lifecycle of an information resource from creation, approval, publication, and maintenance, to archiving and destruction. ECM is an integrated platform that consolidates content related activities like search, document management, and Web content management with collaboration activities like Web meetings, , and Communities of Practice.In 2004, KMWorld Magazine announced that “the checkbook is open for ECM”. In addition to the usual motivators for investing in technology, addressing information overload and increasing productivity, the biggest impact on the ECM market comes from the growing demands of regulatory compliance.As organizations adopt systems to support compliance initiatives and connect various content, collaboration and process-centric programs, the integrated ECM system will be the destination of choice for most employees. Information Professionals should join them. There are many roles for Information Professionals in ECM: as a user advocate to articulate information needs and requirements; as a content advocate to apply search and categorization to add value to authenticated content; and as a moderator and knowledge broker in an online community.
3 Enterprise Content Management (ECM) Elements of ECM TopicsEnterprise Content Management (ECM)Elements of ECMSearchDocument ManagementCollaborationBusiness Process ManagementDocument Lifecycle ManagementWeb Content ManagementPortal TechnologyDifferentiating Content – Roles for Information Professionals
8 ECM Becomes Essential Business Challenge: Compliance Market Size: $19B Source: OvumBusiness Challenge:Cost Savings (application consolidation)Compliance (control all content)ComplianceDMS1985WCM1995ECM2001ECMKillerApp2003BroadMarketAwareness20052007
9 Advanced Search Options Enterprise SearchAdvanced Search OptionsBoolean, stemmingProximity, adjacencyLinguistic & semantic analysisNatural language processingCategorization, classification, taxonomy, thesaurusResult Set OptionsSort and relevance rankingHit-highlighting and navigationIntelligent summarizationEntity extractionAnalysis and visualizationGuided navigation
10 Document Management (DM) Tools to control document creation, review, authorization, publication and storageElectronic Document ManagementSecurity (repository vs shared drives)Workflow for review and approvalVersion control and audit trailsLinking documentsProduction Business Document ManagementImage management and archivingWorkflow for sharing and trackingMetadata definition and identificationOptical character recognition (OCR)
15 Web Content Management I want to quickly setup a site and I want to reuse content from my DMS.I don‘t want to learn new tools and it better be easy to use!I need to communicate internally and externally to all sorts of different constituents. Its driving me mad!!!I want a productivity tool and I don‘t want to program.Project MgrAuthorsWebmasterWeb ContentBusiness OwnerGraphic DesignerI need full control over Corporate Identity and designI want a solution which works seamlessly with my development environmentMarketing MgrApplicationDeveloperThe WCM system must fit into my overall technology and ECM visionIT ManagerBusiness DrivenTechnically Driven
17 Multimedia – voice and video Digital asset management More ECM TechnologiesMultimedia – voice and videoDigital asset managementDigital rights managementUnified communicationsE-learningSkills managementExpertise locationIntegrated document archiving and retrievalCustomer relationship management (CRM)