2014 ROTARY INTERNATIONAL CONVENTION Telling your Rotary story effectively with Social Media

What do you want to achieve? Defining outcomes Defining your audience(s) Engaging stakeholders We will cover..

Primary platforms: - Facebook (profiles/pages/ groups) - Instagram Tips and challenges to take back to your club We will cover..

Source new members Keep in touch with alumni and past members Keep existing members better informed & engaged Improve communication & efficiency of committees and working groups What do you want to achieve?

Increase funds raised Source participants for programs / camps etc Increase attendance at events Source project partners Share ideas / knowledge BUILD RELATIONSHIPS What do you want to achieve?

Defining our Audiences Rotarians Youth Program Alumni Corporations Professional Groups Business Owners Local Community GovernmentOther NGOsStudents

Develop a stakeholder plan Who is important to your club, why and what can you do for each other? Ultimate aim of plan: develop strong relationships. Engaging Stakeholders

Social media content should be 80% about your stakeholders and 20% about you. Your members are your most important stakeholders. Make your stakeholders feel special ('coz they are!) by celebrating their successes and milestones. Engaging Stakeholders

Who are your potential stakeholders? Members – most important Family of members Beneficiaries of club support Friends of club Other clubs District officers Local government Identifying your Stakeholders

District 9520 – clubs are key stakeholders Promote club social media presences Create a network Share details of important club events Share major awards/recognition (e.g. PHF) Celebrate club birthdays Take any opportunity to celebrate club successes Engaging Stakeholders – District page

Magill Sunrise Markets Market focuses on stallholders as key stakeholders. Promote your stallholders own social media presences. Make the stalls look good on social media and focus on human element of markets. Share your stallholder successes from other markets they're involved in. Engaging Stakeholders – Rotary Markets page

Profiles vs Pages – not the same thing! Groups Private messages – be contacted Events Apps Facebook

More than just status updates! Use tags & hashtags (#) to link content Make extensive use of photos Check in to places (such as Rotary meetings) Facebook Profile

Enter life events Fine grain control of what you share with different people Showcase what Rotary means to YOU, how it is a meaningful part of your life Facebook Profile

Post “officially” rather than as an individual Multiple admins – do they know what to post? Use a rich mix of content that will engage your audience – showcase the people and what they are doing Facebook Page

Build an audience by liking other pages such as the council, etc and interacting with them Fill out the “About” fields Make use of Milestones Schedule posts Use events & apps Add like boxes to your web page Facebook Page

Great for internal work: committees, working groups etc. Determine appropriate level of visibility (Open / Closed / Secret) Facebook Groups

Store documents Control notifications Allow multiple admins Conduct polls Create group events (meetings, deadlines) Facebook Groups

Instagram is a photo sharing app– use the filters to add buzz to your pics and connect with the youthful Rotary/Rotaract Instagram community. Share some of your Instagram content to Facebook Use #hashtags in Instagram Complementary social networks

A public filing system online Anybody can add/view Reach out and connect with organisations and people with similar interests Examples: #riverland #rotaryinternational What on earth is a hashtag!?

A search of the hashtag #onkaparinga Reaching out via hashtags

Reaching out via hashtags cont.

#Riverland

Buy your club 2 or 3 small cameras (or more) and share them round so you get LOTS of pics from different angles. Use captions and descriptions on your pictures. These are vital. Tag people in pics if possible. Be the Director of your image. Image hints and tips

Have smiling lessons. (we need lots of smiling Rotarian pics!) Do NOT take pics of ‘executions’ (people standing in line, usually frowning). Image hints and tips

Create a club media pool and share content across all club channels. Keep on the look out for content to share from other clubs or orgs you follow. Give each other content creator rights to your club Facebook pages. Build Your Network(s)

Involve everyone in the preparation of your social media content. Almost anyone can write a paragraph. Share your social media content in more traditional channels such as your club bulletin. Build Your Network(s)

Take a photo of our group and share it using either #portnoarlunga #onkaparinga #onkaparingarotary Find an article on and share it with a framing sentence Say hi and share something relevant with another organisation/person. Personal Challenges

Become Curious With Social Media Benefits of Social Media Promote your clubs projects and events Find out what’s happening in your community Form relationships and strengthen ties Gain ideas for community projects

Be The Change You Wish To See