RI District 7610 CLTS Public Image Breakout Session Peter Vu (sitting in for Vance Zavela) Germanna Community College Culpeper, VA May 19, 2012

CLTS – Public Image Breakout Session Agenda –Introduction –PR Committee Roles and Responsibilities –RI PR Grant Application for

CLTS – Public Image Breakout Session Julie Franklin Lt. Governor overseeing our committee

CLTS – Public Image Breakout Session

Committee Role and Responsibilities –Role To inform the public about Rotary and promote the club’s service projects and activities –Responsibilities Develop committee goals and budget. Promote Rotary and your Rotary club in your community. Work with Rotarians in your club to maximize public relations efforts. Understand the components of public relations that will help you promote Rotary to the community. Know Rotary’s key messages and be able to use them when speaking in public.

CLTS – Public Image Breakout Session Develop committee goals & budget – plan how your PR committee will communicate with Club PR committee Incoming club President, President- Elect, and Vice President Service projects committee Membership committee Rotary Foundation committee Club administration committee Club treasurer (to be aware of upcoming projects of interest to the media) (to tailor your efforts to target potential members and foster pride among current members) (to be aware of upcoming Humanitarian Grant projects or visiting scholarship recipients) (to be aware of weekly club program speakers and to design the club’s website) (to ensure your PR committee’s financial needs are included in the club budget) (to be aware of club goals and for support)

CLTS – Public Image Breakout Session Promote Rotary and your Rotary club in your community. –Sponsoring special events, such as marathons, recycling efforts, or fundraisers. –Creating exhibits and displays throughout the community. –Advertising club projects and events in newspapers or magazines, on billboards or buses, or in air or rail transportation centers. –Encouraging Rotarians to wear their Rotary lapel pins. –Posting Rotary information on an online forum, community calendar, social networking sites, or your club’s or another organization’s web site.

CLTS – Public Image Breakout Session Examples of creating exhibits and displays throughout the community.

CLTS – Public Image Breakout Session Example of advertising club projects and events in newspapers. This article appeared in the News & Messenger paper, May 11, 2012.

CLTS – Public Image Breakout Session Note: Submit articles and photos for the District newsletters to the District Newsletter Editor, Earl Baughman Example of advertising club projects and events in District newsletters. This article appeared in the District Monthly newsletter, April 2012.

CLTS – Public Image Breakout Session Work with Rotarians in your club to maximize public relations efforts. –Fellow club members can help you make Rotary and your club known by having them spread the word about your club’s activities and projects and about the organization. Make sure to update your club’s website and club’s Facebook page. –Fellow club members can also help distribute club business cards and club brochures.

CLTS – Public Image Breakout Session Understand the components of public relations that will help you promote Rotary to the community. –Audience Public relations efforts should be directed at different audiences –Media Newspapers, radio, television, Internet. Establish contacts early Social media –News releases Alert media to an event and serve as the basis of a news story Should address questions of who, what, when, where, why, & how –Fact sheets Go to the RI website and type fact sheet in the search box at the tophttp://

CLTS – Public Image Breakout Session Know Rotary’s key messages and be able to use them when speaking in public. –Rotary is one of the largest and most influential international humanitarian service organizations in the world. 1.2 million members in more than 34,000 clubs worldwide –Rotary is a global network of business, professional, and community leaders. –Rotary promotes peace and international understanding through its educational and humanitarian programs. –Rotary’s top philanthropic goal is to eradicate polio worldwide. –Rotary and its partners have dropped the number of polio- endemic countries drops down to three (Afghanistan, Nigeria, Pakistan), the lowest in human history.

CLTS – Public Image Breakout Session Recommended resources for your PR committee –Club Leadership Training Seminar –Club Public Relations Committee Manual –Camera (take it with you to Rotary functions) –Laptop / PC with internet access –Photo organizer and editor (Picasa, Photoshop, etc.) –Read/Write access to your club’s web hosting service –HTML editor to edit your club’s website Many editors available to choose from Example: CoffeeCup HTML editor ($69) ( Go to website for discount couponshttp:// –Club social media accounts –District website ( and RI website (

CLTS – Public Image Breakout Session RI PR Grant Application for

CLTS – Public Image Breakout Session RI PR Grant Application for

CLTS – Public Image Breakout Session

Airport backlit displays A)Proposed layout for first backlit display (1 of 2) B) Proposed layout for second backlit display (2 of 2) Locations: Washington-Dulles International Airport (IAD) Ronald Reagan Washington National Airport (DCA) Charlottesville Albemarle Airport (CHO)

CLTS – Public Image Breakout Session Performing Arts Center Program Ads A) Proposed layout for program ad (Inside Center Spread) Location: Hylton Performing Arts Center Manassas, VA

CLTS – Public Image Breakout Session TV and Radio Ads A) Rotary Video Advertisement 30-second Rotary advertisements on channels DISC-TV, CNBC-TV, HLN- TV, MNBC-TV, TWC-TV, HALL-TV for a period of three weeks, 15 times per week with Comcast. Location: Fredericksburg, VA area

CLTS – Public Image Breakout Session Online Ads A) Rotary Internet Advertisement Once a user has clicked on the “LEARN MORE” button it will take the user to the Rotary International website. Location: Facebook, LinkedIn, Twitter

CLTS – Public Image Breakout Session Thank you!