How to Leverage Social Media for Business Success.

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Presentation transcript:

How to Leverage Social Media for Business Success

“There’s no question that a social media strategy is no longer an option for most businesses – it’s a requirement for survival.” – Erik Qualman

Social Media Marketing Strategy WHO + WHERE = STRATEGY Know your target market Where do they ‘hang out’ online? Build base strategy

Social Etiquette Be aware of; How you connect on each platform How you build a relationship How to be top of mind *Social Etiquette exercise*

Different demographic Different ‘language’ and feel Determine your objectives Work with a custom strategy Which Platform?

Facebook #1 social media platform ~ 1 Billion Increase brand exposure and engagement Build community Open channel for feedback Forum / platform for discussion Branding / functionality Drive traffic to action

LinkedIn is the world’s largest professional network 161 million members in over 200 countries* 2 new members per second.* 3 million in Aust. 74% of Australian users are aged 25 – March

Share expertise Define criteria to find people Online rolladex of business Credibility in your industry Increase visibility and findability Extend professional relationships. Why use LinkedIn?

Twitter Micro blog platform Drive traffic to your blog Get maximum exposure using hashtags Create community Event marketing and community tool No limit to network

YouTube Largest social network in Australian Google loves video Build trust via video Educate – How To Demonstrate expertise Give your brand a face / personality

Pinterest Visual virtual pinboard Visual bookmarking and sorting Traffic driver Express brand personality

It’s not enough to have a Facebook, LinkedIn or Twitter account for your business. You need a STRATEGY

Social Media needs to be part of your Marketing Strategy and your Marketing Plan.

85% of marketers reported that social media marketing is boosting business exposure Social Media Marketing Industry Report.

Need help? Jo Saunders linkedin.com/in/josaunders facebook.com/wildfiresocialmarketing wildfiresocialmarketing.com

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