Tablet. Tablet ownership at a glance Sources: YouGov 25-27 November 2013: 2262 UK adults online 18+ ONS Internet Access Quarterly update Q3, 2013 for.

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Presentation transcript:

Tablet

Tablet ownership at a glance Sources: YouGov November 2013: 2262 UK adults online 18+ ONS Internet Access Quarterly update Q3, 2013 for UK adults who have used internet

25% 41% 47% Tablet ownership – reach across age groups Sources: YouGov November Who owns tablets? Greatest reach of 35-44s 38% 41%

48% Who owns tablets? Slight female bias Source: YouGov November 2013: 884 UK tablet owners online 18 52%

Who owns tablets? Still heavily weighted to more upmarket owners Source: YouGov November 2013: 884 UK tablet owners online 18+

Tablets rival PCs and laptops for experience Only 16% disagree with the statement Accessing news via a TABLET a better experience than laptop/PC 49% of people who access news on their tablet believe that it provides a better experience than a PC or laptop Source: YouGov February Base: 2078 UK internet users interested in news/1405 using Computer to access news in last week, 585 using Smartphone/331 usingTablet

What do people use their tablets for? News is a regular activity for almost half of tablet owners Source: YouGov November 2013: 884 tablet owners online 18+

Ownership of tablets increases reach of digital newspaper brands % accessing online newspaper brands last week Source: YouGov February Base: 2078 UK internet users interested in news/1405 using Computer to access news in last week, 585 using Smartphone/331 usingTablet 43% Computer users 52% Smartphone users 55% Tablet users

Tablet ownership increases news consumption Two out of five 18-24s spend more time reading news Source: YouGov November 2013: 884 tablet owners online 18+

Three – device lives Day in the life of device usage - Weekday Desktop Mobile Tablet 0% 5% 10% 15% 20% 30% 35% Night Time 1-3am Early Morning 4-6am Morning 7-9am Late Morning 10-12am Early Afternoon 1-3pm Afternoon 4-6pm Early Evening 7-9pm Late Evening 10-12pm *iab research

Tablet users Title MeasurementDelivery The Sun Active Users/SubscribersN/A Daily Active UsersN/A Daily Mirror Publication Active Views45,606 Daily Mail Publication Active Views16,434 Daily Telegraph Active Users/SubscribersN/A Daily Active UsersN/A The Times Publication Active Views72,597 The Guardian Active Users/Subscribers19,499 (iPad only) Daily Active UsersN/A The Independent Active Users/SubscribersN/A Daily Active UsersN/A Evening Standard Active Users/Subscribers20,989 Daily Active UsersN/A i Active Users/SubscribersN/A Daily Active UsersN/A

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