1. The Mobile Difference Educause - Webinar July 14, 2011
Lee Rainie: Director, Pew Internet Project
Title: The Mobile Difference
Subject: Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the Project’s latest findings about how people use mobile devices, including smartphones and tablet computers (iPads). He will describe how mobile connectivity has changed some of the racial and ethnic composition of the online population and shrunken the digital divide. He will explore how the mobile revolution has combined with the social networking revolution to produce new kinds of learning and sharing environments and how this has changed users’ expectations about the availability of media and information. Further, he will describe how people’s experience of the internet is different when people access it on different sized screens (i.e. small handheld screens vs. large desktop screens). And he will consider how the changing media ecosystem is affecting the way people receive, share, and create information.

2. Portrait of a generation

3. Population

4. Race and ethnicity

5. Male education level

6. Female education level

7. Community type

8. Technology and media

9. Self-definition = technology aptitude

10. Connected college students
Source: Pew Research Center's Internet & American Life Project 2010 tracking surveys. All include landline and cell phone interviews. N for all adults=9,769; n for year old non-students=717; n for four-year undergrads=246, n for grad students=112, n for community college students=164.

11. Digital devices 94% 89% 86% 77% 70% 41% 83% 55% 67% 62% 61% 48% 29%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation (66-74)
G.I. Generation (75+)
All online adults (18+)
Cell phone
94%
89%
86%
77%
70%
41%
83%
Desktop computer
55%
67%
62%
61%
48%
29%
57%
Laptop computer
63%
58%
49%
32%
14%
56%
iPod or MP3 player
69%
36%
24%
10% 5%
44%
Game console
38%
19% 8% 3%
42%
e-Book reader
12% 6%
Tablet, like iPad 9% 7% 2% 1%

12. Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.

14. Smartphone activities Millennials/coll students over-index on …
Texting use
Taking pictures on smartphone
Going online using smartphone
Downloading apps
on smartphone
Recording video on smartphone
Playing music on smartphone
Playing games on smartphone

15. Mobile is “conversation/search starter” – mobile users overindex on…
Daily use of internet
Social networking use
Search
News consumption (including political use)
Health and fitness information
Video use
E-commerce

16. 25% of smartphone owners use it as primary device to go online
All smartphone owners (n=688)
25%
Gender
Men (n=349) 24
Women (n=339) 26
Age
18-29 (n=177) 42
30-49 (n=256) 21
50+ (n=240) 10
Race/Ethnicity
White, non-Hispanic (n=417) 17
Black/Latino(n=206) 38
Household Income
Less than $30,000 (n=131) 40
$30,000-$49,999 (n=118) 29
$50,000+ (n=334)
Education level
High school grad (n=169) 33
Some college (n=171) 27
College grad (n=308) 13

17. Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.

18. College students and social networking
% of internet users in each group
Source: Pew Research Center's Internet & American Life Project 2010 tracking surveys. All include landline and cell phone interviews. N for all adults=9,769; n for year old non-students=717; n for four-year undergrads=246, n for grad students=112, n for community college students=164.

19. Source: Pew Research Center's Internet & American Life Project, October 20-November 28, 2010 Social Networking survey.

20. Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.

21. SNS activities Millennials out perform other gens. on …
Logging on daily
“Liking” something/someone multiple times a day
Updating status daily
Tagging and commenting on photos daily
Commenting on others’ status daily
Having diverse socio-economic network

22. Social networks are more influential - 1
What does this mean?
Social networks are more influential - 1
Sentries

23. Social networks are more influential - 2
What does this mean?
Social networks are more influential - 2
Evaluators

24. What does this mean? Audience = New media are the new neighborhood
Social networks are more influential - 3
Audience = New media are the new neighborhood

25. Will Millennials’ use of tech change as they age?
July 9, 2010

26. Will Millennials’ use of tech change as they age?
By 2020, members of Gen Y will continue to disclose personal information to stay connected. Even as they mature, have families, and take on more significant responsibilities, their enthusiasm for widespread information sharing will carry forward.
67% experts
69% full sample
By 2020, members of Gen Y will have grown out of much of their use of social networks and transparency-engendering online tools. As they age and find new commitments, their enthusiasm for widespread information-sharing will abate.
29% experts
28% full sample

27. Themes
Online sharing builds friendships, forms communities and builds reputations – Millennials have seen the benefits and will continue to share online as they grow older
New social norms that reward disclosure of private information are already forming, in fact, 20th century notions of privacy are already morphing
New boundaries will be set as people adjust to new realities shaped by social network providers
Those who disagreed with the majority mostly said that commitments tied to aging will change Millennials level of sharing – especially the time crunch from work and family

28. Thank you!