Keynote Panel What does the global economic crisis mean online?

Some comments … “The crisis will cause companies to consolidate their technology Infrastructure and reduce spending” – Jim Whitehurst, CEO, Redhat “Forecast IT spending in Asia-Pacific is expected to grow at 8.3 percent, down from a previous forecast of 11 percent, although IT hardware spending is expected to plummet” – Gartner (in CeBIT Business Review) “Customers will turn to proven technology to leverage their existing infrastructure and drive productivity” – Kevin Turner, Microsoft “Business will turn away from traditional on-premise software and towards, flat rate, lower infrastructure cost software as a service” – Marc Benioff, CEO, SalesForce

Scale Growing your organisation’s online performance

Growth and change … ‘View of the town of Sydney in the colony of New South Wales’ Thomas Watling c1799 (Art Gallery of South Australia Collection)

Growth and change … Original Phoenix McDonald’s – 1953 Original Apple Logo + Manual – 1976 Google ‘Corkboard’ Server – 1999 (1 of 30 – Total storage circa 95TB on 22GB hard drives)

Growth and change … Source: (Jan 2008) Internet users growing by 30% p.a. Population growth rate < 1.2% p.a. Saturation would be by 2015 Similar results for … – Per person time spent online – Per person online transaction volume – Page views – Registered domains What happens when the … – consumption rate slows? – the land-grab (domain race) ends? – revenue growth slows?

Online maturity? ‘View of the town of Sydney in the colony of New South Wales’ Thomas Watling c1799 (Art Gallery of South Australia Collection) What does a maturing online environment look like?

Online maturity? PurposeSpecific functionComprehensive StandingCautious interestDependent embrace IntegrationSelective / difficultBroad / leveraged Success Driver 1Being in the spacePosition in the space Success Driver 2Applicability of functionIntegration of function Success Driver 3Triggered responseComprehensive ROI Core DynamicsGrowth and speedBrand and effectiveness

What should I be doing? Moving through the ‘depth of integration’ path … – Brand – Brochure – Channel – Integral Found in the space – confirmation Providing information – communication Delivering complete outcomes – transacting Embedded within operations – value Invest in online (internal resourcing, delivery platform, sustainability) Make use of appropriate infrastructure (search, data, rich-media, networks) Build-out your position (traffic, connections, functionality, integration) Use expert advice!

Closing Scale 2008 A moments recap on the full day … – How organisations are using online for their business (panel) – Making use of your media assets (file library and rich media) – Getting more out of Komodo CMS (some tips and tricks) – Where Komodo CMS is headed (product roadmap) – What does the economic crisis mean online (keynote panel) – Consideration of online trends (panel) – Some thoughts on IA, Design and Search (workshop) – Thinking about scaling your organization online Thank you Please join us now for some refreshments!