1. Are you making the most of your
Online presence?
SESSION: AP075

2. Welcome #APC2011
Thanks for your time this morning. My name is Jeff Flanagan and I’m the Digital Marketing Lead for Microsoft Australia. In my day to day role at Microsoft, I’m tasked with identifying ways we can grow the business through digital channels. And isn’t digital changing quickly.
In a world centered around a digital economy I’m tasked at identifying ways to improve the business (whether that be growing revenue or improving customer satisfaction,
At Microsoft – we aim to focus on customer benefits rather tha products, understand
Ask questions via twitter
It is a great pleasure to be able to share with you some ways for you to increase your on
This is a session where you’ll

3. Social Email Web Search Mobile TODAY
Align your activities to moments of truth.

4. MOST AUSTRALIANS ARE ONLINE
17M Australians have at least one computer in their home
1/3 of people 18+ have more than one type of computer
93% of the Australian population has an internet connection at home

5. TODAY’S EXPERT PANEL Jeremy Wilson Digital Strategist Wunderman
Tanya Chadha
Snr Social Media Strategist
Ogilvy 360o
Dennis Wong
Search Director
Reprise Media

6. 58% of all queries are 3 or more words
FACTS
58% of all queries are 3 or more words
94% of internet users use search
Google changes its algorithm at least 450 times a year
87% of all clicks are organic
How to make the most of Search today, has it changed over time?
Define objective of your website?
Paid vs organic – user
Mobile search is growing
Good platform to analyse
Cheat Sheet

7. Average open rate across the board hovers at 22%
FACTS
Average open rate across the board hovers at
22%
Click-through rate varies wildly, but circles in around 3.5%
No industry suffers from more than an average 0.85% unsubscribe rate
'The top performing (online) investment of last year was followed by online content then social media.' Focus.com Marketing Benchmark Survey June 2011STAT or PIC
Jeremy to read FACTS

8. Design Design around content Keep layouts simple
TIPS
Design
Design around content
Keep layouts simple
Use web safe fonts like Verdana

9. Copy Use personalisation Have a clear call to action Keep it short
TIPS
Copy
Use personalisation
Have a clear call to action
Keep it short
Place links in line

10. 90% 10% of people trust advertisers FACTS
of people trust recommendations from people they know
90%
How do we leverage this on our website?

11. SOCIAL FEEDS

12. 49% of internet users watch at least one online video per day
FACT
49% of internet users watch at least one online video per day

13. Mobile web browsers account for 7% of all web traffic
FACT
Mobile web browsers account for 7% of all web traffic

14. FACTS 1M users – 10% growth MOM 10.6M active users. 7.1M daily
> 85,332 ITDMs/CIOs
1M users – 10% growth MOM
10.6M active users.
7.1M daily
We hear Social Media is dead. Do you think this growth will continue? And should every company have a Facebook page?
6.5M visitors per month

15. Q&A
Search
Social
Web
Mobile

16. HELPFUL STUFF Optimising your Paid and Organic Search strategy
Making the most of
Implementing Social Feeds
Tips for Videos
End with a quote!!
All available on the Partner Portal

17. REACH OUT TO US JEFF FLANAGAN DENNIS WONG JEREMY WILSON TANYA CHADHA
Digital Marketing Lead
Microsoft Australia
Search Director
Reprise Media P M E P M E
JEREMY WILSON
TANYA CHADHA
Digital Strategist Wunderman
Snr Social Media Strategist Ogilvy 360o P M E P M E