1. Vodafone Business Cloud
Your cloud. Your business.
Vodafone Business Cloud
Katia Stathaki,
Head of Corporate, VGE and Enterprise Solutions 1

2. What’s happening in business today
Application explosion
IT flexibility demands
Network, mobility & BYOD
Cost & operational efficiency
Market consolidation
Network, Mobility & BYOD
Increasingly available 3G and 4G networks means a greater adoption of cloud by a workforce who expect to have the choice of where they work and from which device.
1 – CDW underlines the link between the BYOD trend and the adoption of cloud, in its 2013 report on cloud adoption trends, referenced by
Application explosion
There are literally millions of cloud-based applications being deployed in organisations of all sizes to provide a variety of capabilities, including , real-time communications, social media, file sharing, file storage, telephony, CRM, sales data, HR and other services.
2 – By 2017, 25% of all employees will have an enterprise app store, driven by MDM and relying on cloud. Gartner, Feb 2013:
IT flexibility demands
Timely deployment of applications, system upgrades, security and compliance is critical to keeping up with fast IT changes.
3 – IT flexibility is one of the main drivers pushing enterprises towards the cloud, according to the Financial Times, Gartner, EMC and Accenture. Financial Times, Jan 2014:
Cost efficiency
Cloud helps the bottom line: dropping the level of investment in hardware, software and infrastructure, and transforming risky cap-ex into manageable op-ex.
4 – Cost Efficiency and innovation are cited as the top drivers for enterprise cloud adoption, with 40% of global buyers of cloud applications indicating that overall cost reduction is the main reason for cloud adoption, according to Gartner in June 2014, quoted in Information Age in November 2014:
Market consolidation
Consolidation through mergers and acquisitions is a major trend in many industries. A central goal of most mergers has been to improve investment returns through cost cutting, productivity gains, and economies of scale.
© Copyright 2015 Vodafone. The information contained herein is subject to change without notice. Vodafone Restricted. 2

3. IT environment becomes more challenging
Digital universe will grow by a factor of 300 between 2005 και 2020, reaching 40 zettabytes.1
Body Copy
Storage cost per unit will decrease but overall cost for storage will increase. 2
Enterprise data will have to be accessible through mobile devices (phones, tablets, laptops, etc).
Due to application explosion, 25% of enterprises will have an app store with corporate apps. 3
IoT devices will more than double to 28 billion by 2020, driving the development of 200K new apps. 4
1.IDC The Digital Universe in 2020, December 2012
2.Forecast: External Controller-Based Disk Storage, Worldwide, All Countries, , Gartner
3.Gartner, "Enterprise App Stores Can Increase the ROI of the App Portfolio"
4. IDC FutureScape: Worldwide IT Industry 2016 Predictions — Leading Digital Transformation to Scale

4. Current and future IT managers trends
Now
3-5 years from now
CIO focus
Business Innovation
Competitive Differentiation
Go-to
Market
Business Strategy
Customer needs
CIO activities
Source: CIO.com

5. You need to free up time by adopting cloud solutions
of CIOs time is currently spent managing their IT delivery
You need to free up time by adopting cloud solutions
Source: Gartner

6. Cloud helps you to adapt to the key trends
79% of organisations in the private sector
now “formally” consider cloud as part of their IT strategy. 1
Cloud
Mobile
App & data explosion
Network
6x faster growth for cloud than for overall IT market
is expected by
80% of all organisations will use IaaS by
70% of enterprises will be using cloud
for critical business applications (e.g. back up).4
Cloud Computing News July 2014
IDC, November 2014: Public Cloud market growing to $127bn by 2018:
The role of Cloud in IT Modernisation, RackSpace/Ovum. 18 November 2014:
Vodafone Cloud Barometer 2015
Research published by Ricoh Europe reveals the public sector in Europe is the industry most likely to use cloud technologies for document sharing. The study shows that 47 per cent of public sector organisations use the cloud to share documents, and 71 per cent use it to enable mobile access to documents.
Cloud Computing News July 2014
IDC, November 2014: Public Cloud market growing to $127bn by 2018:
The role of Cloud in IT Modernisation, RackSpace/Ovum. 18 November 2014:
European Commission-funded study, Feb 2015, as reported by Business Reporter:
Cloud computing has officially hit the mainstream in the UK, according to the latest research published by the Cloud Industry Forum (CIF).
The research, conducted in June 2014, found that more than three quarters (78%) of organisations had “formally” adopted at least one cloud-based service, which indicated a 15% growth since the last research undertaken in September Of that number, almost half (45%) use only one cloud service, while 28% use two, 13% use three and 14% use four or more, indicating a fairly solid uptake up the scale. The most popular of these services are web hosting, , CRM, data backup and disaster recovery, with video conferencing, collaboration tools, HR apps and data storage seen as in the secondary tier.
Identified by IDC France as an “essential model” for IT resource access and a “major growth driver for the ICT market”, cloud computing is radically changing the landscape of companies’ IT organisation, the type of solutions offered by suppliers and professional patterns of use. It is also facilitating digital adoption in the consumer sector.
60% of organisations have improved IT efficiency with cloud computing.
Sales of integrated infrastructures and platforms jumped by 70% in Q compared with the same period in 2012, boosted by high demand from Data Centre operators.
In terms of Private Cloud adoption, the UK is in the lead, just ahead of Germany and France.
A 35% CAGR is expected for cloud Data Centre traffic by 2017.
Dedicated big data cloud infrastructures are expected to grow by 49% by 2017.
In the global healthcare sector, the cloud market should grow 20% by 2017. 6

7. …have more effective IT teams1
Cloud means Ready Business
Cloud Adopters feel more
“Business Ready”1
…have more effective IT teams1
Customer benefits of Cloud Computing
Free-up IT resources to focus on objectives
Management has a clear view of immediate priorities
Flexibility to respond to business demands
Low capital investment and predictable operating costs
We have the technology in place to ensure future success
…and save money
We are well positioned for the future
Average cost saving from Public Cloud services2
We are very efficient in how we run our business
Typical TCO saving from Vodafone Private Cloud
Adopters
Non-adopters
Cloud helps IT effectiveness, saves money and improves business confidence
© Copyright 2015 Vodafone. The information contained herein is subject to change without notice. Vodafone Restricted.
Source: 1Vodafone Global Cloud Adoption Survey, Gartner Cloud Survey

8. How is Vodafone positioned in this environment?
How do we support business customers?

9. Vodafone is a strong total solutions provider
Extended private optic fiber network
for access to local and international IP-VPN services
Member of the Vodafone Group
More than 454 millions of
subscribers worldwide
Mobile
Fixed
Cloud
€1,5 million of investments since 2008 in Greece
Award-winning
Cloud & Hosting portfolio

10. Vodafone helps businesses to become Ready Business…
…with sophisticated interconnected solutions and services that work together as one…
To connect the business
to your people and your customers using the most appropriate solutions
To improve productivity
in today’s mobile world with tomorrow’s technology
To drive efficiency
with security, flexible data storage and cloud computing
To get business ready
for the challenges of tomorrow

11. Ready Business Total telecommunications & IT solution portfolio
Cloud & Hosting
Data Center Hosting
Vodafone Business Cloud
Microsoft Office 365
Fixed Telephony, broadband, fixed & mobile convergence
Ready
Business
Vodafone Secure Device Management
Mobile telephony
Mobile Data
Machine to Machine
Fleet Control
Cooler Control
Mobile Asset Tracking
Fixed Connectivity Solutions

12. Vodafone Business Cloud service environment: Flexibility and cost- effectiveness to manage your IT infrastructure needs
Compute
Via Internet
or VPN
Storage
Security
Agility
Backup
Reduces
lead times from
days to minutes.
Network
Business Continuity
© Copyright 2015 Vodafone. The information contained herein is subject to change without notice. Vodafone Restricted.

13. How can all this support maritime customers?

14. What do our maritime customers want?
Agility and speed in meeting new business and operational challenges
Security of company data and communication s
Global presence/
Access to the company from anywhere
Cost- effectiveness
Total business effectiveness

15. What do we offer to our maritime customers?

16. Flexibility, security, cost-effectiveness with Cloud Services…
CapEx ( due to oversubscription)
Buildings
Development & maintenance costs
24Χ7 Support
Remote access to the cloud infrastructure- control
ΟpEx cost structure
Flexibility through dynamic allocation of IT infrastructure resources
Security Certifications
VPN access to the cloud for full End2End SLA

17. … and high end partnerships for total solution offerings and optimized experience

18. Vodafone Cloud Business Continuity
Vodafone & Danaos
The total maritime cloud experience
Services
Benefits
Danaos applications exclusively on Vodafone Business cloud for a complete cloud experience
Vodafone Virtual
Cloud Servers
Operational excellence
Flexibility
Security – data encryption
Protection of your data & systems - Disaster recovery scenarios
Vodafone Cloud
Back Up
Vodafone Cloud Business Continuity
Data centres in Greece and in Europe
Security & Compliance

19. Vodafone global presence Vodafone Cloud Business Continuity
Vodafone & Danaos
The total maritime cloud experience
Services
Vodafone global presence
Vodafone Virtual
Cloud Servers
Vodafone Cloud
Back Up
Vodafone Cloud Business Continuity
Security & Compliance

20. THANK YOU