Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ SeniorNet Regional Conference Cary, North Carolina November 7, 2003

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ New Learning Centers Growth was 87% from 1997 to 2000 (108 to 197). Growth at about 45% from (197 to 244). Growth has stabilized. Expect to increase this year by new Learning Centers (260)

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ Learning Center Volunteers 385% growth in # of volunteers from ‘97 to ‘00 Growth at about 25% from 2000 to SeniorNet currently has 5,775 volunteers.

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ Learning Center Membership Rapid growth ‘97 to ‘00 Decline after Sept. 11, 2001 Reasons: –Economy –Competition –Lack of PR

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ SeniorNet Public Service Announcement (PSA) on TV PSA –4,000,000 impressions, but only 350 calls to 800 number in ad. –Not too many airings of PSA in Philly or NJ/NY –Evaluation Airings at off hours TV is very expensive for impact

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ SeniorNet Local Center Marketing Program SeniorNet has developed materials for you to use to recruit students and we have a training program to teach you how to use these tools locally. Press Kit on Leadership Exchange Customized Print Ads Available to Learning Centers Public Relations –National and local media stories Media Training - Conference calls with a media professional to help you develop effective low-cost advertising and PR campaigns for your local learning center

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ Our Five Steps to Value 1.Providing the most successful older adult technology curriculum in the nation. 2.Managing risks for students and creating a safe learning environment for older adults. 3.Minimizing stress with great teaching. 4.Reducing the amount of time required of people by focusing on their individual needs & learning style. 5.Facilitating learning processes simply & efficiently. Learning Centers provide unmatched value for the older adults who choose us to learn technology by:

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ Value: For Learning Centers and Volunteers SeniorNet Headquarters mission is to make your work providing value to students as easy as possible. We do this by: –Stepping up the effort to design, test and distribute new courses –Improving our HQ training and service- delivery standards –Providing new levels of functional public relations and marketing support –Special Projects –Evaluation of fee structure

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ Development Schedule for Revised and New Courses for CourseRelease Date Computer Fundamentals (4 lessons)7-1 (Done) Introduction to Computers7-1(Done) Introduction to Word Processing7-8 (Done) Bargain Hunting Workshop (2 workshops)7-29 (Done) Exploring Windows8-6 (Done) SeniorNet IBM Web Settings Workshop (1 workshop)Pending Storing and Sharing Your Photos (4 workshops) Digital Imaging using Photoshop Elements Greeting Cards and Projects Workshops (8 workshops) Introduction to Internet8-26 (Done) Scanner Workshop (2 workshops)no changes eBay Workshop (2 workshops)8-26 (Done) *Introduction to Quicken *Family Tree Maker All courses are 8 lessons unless otherwise noted. *If software requires an update. Go to the HQ Curriculum Downloads area to see the current versions of these courses.

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ SeniorNet Curriculum Support: What’s Available On-Line Leadership Exchange –HQ curriculum –Workshops and Seminars How To’s –Personal Computing Center Class Registration System IBM WAT Software Health Information Web Curriculum

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ How-Tos

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ Class Scheduling

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ WAT

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ Web Health Curriculum

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ Strategic Planning Board of Director’s is Developing a 10-year Plan for SeniorNet –Education and support for Learning Centers will be a central part of the plan.

Insert workgroup logo on slide master SeniorNet Regional Conference Cary, N.C. Value Curriculum Strategic Vision Contact Info. Marketing Update from HQ Suggestions for improving the value headquarters delivers have always been vital to our success. They make us keep our eye on the ball and help SeniorNet remain a grassroots, peer-to-peer organization. Please submit them in the way that’s most convenient to you… –Jan Adkins: –Beth Mercer at x 303 If You Have Suggestions