Marketing Examples

The attached examples for flyers and other communication pieces can be used “as is” or can be modified to meet your specific needs. Don’t be afraid to add your own creative ideas, come up with your own “mascot” or change the wording. The only thing that cannot be altered is the BrightIdeas Manager logo. Have fun creating new communication tools. And, don’t forget to make Bright Ideas fun for your employees. ©2007 Baptist Health Care Leadership Institute

© © Copyright Baptist Leadership Institute Department Leader or Support routes idea to one of three people Auto Routed 3. Bright Ideas Coordinator or Facility Manager Appropriate Person 2. Assigns to someone Outside of the Department 1. Delegates to someone within the Department Implement or Close Auto Routed Notification - Employee enters idea into on-line Bright Ideas Manager

IT’S FINALLY HERE – THE BRIGHT IDEAS KICKOFF EVENT! INSERT LOCATION, DATE(S), and TIME(S) Bright Idea Team members will explain this exciting new program. Food and drink, door prizes, and a grand drawing for INSERT ITEM. What more could you ask for?

It’s finally here – the Bright Ideas Kickoff Event! THE BRIGHT IDEAS MASCOT INSERT LOCATION, DATE(S), and TIME(S) Bright Idea Team members will be on hand to explain this exciting new program Food and drink, door prizes, and a grand drawing for INSERT ITEM.

It’s Time!! Training on Bright Ideas Manager TM is Here! Attendance is mandatory. Sign up for one of the classes today. Date TimeLocation xxxxxxxxx xx:xx xxxxxxxxxxxxxxx

You submit your Bright Idea online or by filling out a Bright Ideas form WIP The Process Your Bright Idea is automatically sent to your Department Leader/Coordinator and you are rewarded with a “Food for Your Thought” coupon worth $1 in the cafeteria Your Department Leader assigns your Bright Idea to the appropriate department or to the Bright Idea Coordinator if not sure what department should be responsible for implementing your idea Your Bright Idea is reviewed by the appropriate department Leader Your Bright Idea is closed & you are given a reason why the idea is not feasible Your Bright Idea is identified as a Work in Progress with a target completion date Your Bright Idea is implemented and you receive 10 Bright Ideas points Redeem points earned for implementing Bright Ideas for the gift of your choice Do you have questions regarding the Bright Ideas Program? Contact: Name & Phone # Bright Ideas Coordinator or Facility Manager

Food for Your Thoughts Thank you for your Bright Idea This card is valued at $1 toward the purchase of a food item at the Cafeteria Presented to:_____________________________ Dept. Leader:_____________________________ Dept. Number:____________________________ Bright Idea Number________________________ Food for Your Thoughts Thank you for your Bright Idea This card is valued at $1 toward the purchase of a food item at the Cafeteria Presented to:_____________________________ Dept. Leader:_____________________________ Dept. Number:____________________________ Bright Idea Number________________________ Food for Your Thoughts Thank you for your Bright Idea This card is valued at $1 toward the purchase of a food item at the Cafeteria Presented to:_____________________________ Dept. Leader:_____________________________ Dept. Number:____________________________ Bright Idea Number________________________ Food for Your Thoughts Thank you for your Bright Idea This card is valued at $1 toward the purchase of a food item at the Cafeteria Presented to:_____________________________ Dept. Leader:_____________________________ Dept. Number:____________________________ Bright Idea Number________________________ Food for Your Thoughts Thank you for your Bright Idea This card is valued at $1 toward the purchase of a food item at the Cafeteria Presented to:_____________________________ Dept. Leader:_____________________________ Dept. Number:____________________________ Bright Idea Number________________________ Food for Your Thoughts Thank you for your Bright Idea This card is valued at $1 toward the purchase of a food item at the Cafeteria Presented to:_____________________________ Dept. Leader:_____________________________ Dept. Number:____________________________ Bright Idea Number________________________

I HAVE A Bright Idea! Date ______________ Phone ________________ Name _________________________________________________________________________ Department ____________________________________________________________________ Describe Idea ___________________________________________________________________ _______________________________________________________________________________ Estimated Cost Savings ________________ Estimated Hours Saved ________________ Please turn this into your supervisor/leader or place it in the interoffice mail to: _________________________________ The Bright Ideas Facility Manager I HAVE A Bright Idea! Date ______________ Phone ________________ Name _________________________________________________________________________ Department ____________________________________________________________________ Describe Idea ___________________________________________________________________ _______________________________________________________________________________ Estimated Cost Savings ________________ Estimated Hours Saved ________________ Please turn this into your supervisor/leader or place it in the interoffice mail to: _________________________________ The Bright Ideas Facility Manager I HAVE A Bright Idea! Date ______________ Phone ________________ Name _________________________________________________________________________ Department ____________________________________________________________________ Describe Idea ___________________________________________________________________ _______________________________________________________________________________ Estimated Cost Savings ________________ Estimated Hours Saved ________________ Please turn this into your supervisor/leader or place it in the interoffice mail to: _________________________________ The Bright Ideas Facility Manager

THE BRIGHT IDEAS MASCOT  What knowledge do I have that can benefit others?  Does my work do what it is intended to do?  Is there a better way of doing it?  How can I solve the problem?  Is it outdated?  What is the activity’s value relative to cost?  Is the data really needed?  How is this kept up-to-date?  What activities can be simplified or made safer, faster or easier?  How can I find solutions to pet peeves or hassles?  What techniques or strategies do other departments use that we could use also?  What services would make the customer’s visit better?  What have I heard someone wish for recently? SUBMIT A BRIGHT IDEA TODAY!!

Submitted by (drum roll): Mary Smith! Mary is an Intake Coordinator in our ER. Her implemented idea: BENEFITS OF THIS BRIGHT IDEA Better communication between our customers and our staff. More exposure for our nurse advice line to people in the community. Mary’s Bright Idea earned her a $50 gift certificate to _______________. Congratulations Mary! Often people call the Emergency Room seeking assistance by describing their symptoms over the phone. They do not know that ER staff cannot review their symptoms by telephone. In the future, our staff should explain this and tell the callers that they are being transferred to the nurse advice line. Staff should be sure that this is clear before transferring the callers so that the caller does not think that they are being given the “run around.” In addition, this process is a free and excellent way to advertise our nurse advice line.

Getting a Bright Idea implemented is a team effort. Next time your team gets together, ask, “What have we heard a customer complain about or wish for today?

Think “Cost- Saving” Bright Ideas! We need two more ideas to reach our goal this quarter– and win a pizza party!

Wattson says, “Know how easy it is to come up with a Bright Idea?” All you have to do is ask yourself... Is there a better, smarter, more cost-effective way to do this? What could be simplified or done quicker? What process could be made safer? What techniques or strategies do other departments use that we could use also? You get the idea. Now turn on your bulb and get those Bright Ideas shining!

Have you had a Bright Idea lately? Did you submit it? Remember, for every Bright Idea that you submit, you receive a coupon valued at $1 that you can redeem in the cafeteria. Just for submitting your idea! It’s that simple! So, what are you waiting for? Start submitting those ideas today!

Help us reach our goal this year. Each implemented Bright Idea submitted in the next month will be eligible for a random drawing. Big Prize – [ Insert prize] Plus, we will draw for 5 pairs of movie tickets. So, “THINK OUTSIDE THE BOX” and get your Bright Ideas IN.

The Bright Ideas Team is challenging ALL departments to reach their goal of 100%. Every department that reaches their goal of 100% will be entered into a drawing to be used within the department. Maybe there is an item that your budget did not cover – this could help you get it. Just imagine the possibilities! So, what are you waiting for? Get those Bright Ideas in today! On your mark... Get set... GO!!!