Social Spark Non profit social media case studies Cindy DeVelvis Digital Communication Specialist DPL Inc.

Common Elements Communications plan Leverage influencers Integrated approach Visual Social conversation

2011 Numbers #nokidhungry +10,000 tweets 93.7 million impressions Reached 8 million followers 55 new restaurants registered

How? Built communication plan –Started executing 1 month out –Reached out to influencers –Asked for blog posts –Asked to join twEAT OUT Made it easy to participate Encouragement and Thanks

How? “To get people to buy into your campaign you have to provide them with two things: a personal connection with you, and ownership of the campaign. This is hard for many nonprofits because it’s out of their comfort zone, but in reality this is empowering to them.” -Amanda Hite

Movember video: =Rnb6NmypnIEhttps:// =Rnb6NmypnIE

How? Humor Fun puns –“Shave the Date” –“Moscars” –“Mo Money” –Don’t be a “stach-hole” Easy to participate

Let’s get LOCAL

How? Leverage influencers Have fun and take ownership Capitalized on a popular trend

Muse Machine Video: V_vbF3q4Z5w

Recap 1.Communications plan is ESSENTIAL 2.Reach out to influencers 3.Make it easy for others to share your project 4.Use a common hashtag = #Power2GiveDYT

Recap (continued) 5.Have fun, don’t be afraid to use humor 6.Think VISUAL 6.Use your resources 7.A little thanks goes a long way

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