1. OWN THE SPACE

2. Brand = Long Game
Partnerships
Relationships
Opportunities

3. Relationship building
Who are we?
Desksides/off the record conversations with … National Journal, LA Times, NPR, Politico, CNBC, Associated Press, Health Affairs, New York Times, Washington Post
Be available/on the record
Push push push
We have dramatically changed the NC’s footprint with traditional media in one year
Continue and grow relationships with major media like Washington Post, CNBC, Associated Press, Health Affairs
Desksides in 2015 with National Journal, Politico, LA Times, NPR – targeting desksides for 2016 like Politico, New York Times, Wall Street Journal, USA Today, AARP magazine
Continue relationship building with “inside the beltway” and other targeted trades like Morning Consult, Inside CMS, HealthLeaders, Congressional Quarterly, The Hill, Roll Call
Begin editorial board outreach to outlets like Washington Post ed board, Kaiser Health News ed board
Additional outreach via Association of Healthcare Journalists

4. SOCIAL MEDIA BOOT CAMP
Don’t be afraid ….

5. 974 million existing Twitter accounts, about 66% of whom are active
WHY SHOULD I CARE?
Every day…
974 million existing Twitter accounts, about 66% of whom are active
500 million
tweets
Every minute…
350,000
tweets
Every second …
No more gatekeepers
6,000
tweets

6. Social media 73 million 43 million Innovative Twitter Strategy
Consistent – Engaged – Connected – Responsive – Consistent
Twitter impressions on #NatCon15 hashtag –
43 million
Ambassadors
Chats
Riding hashtags
Conversations
Live tweeting
Innovative
Twitter impressions on #HillDay15 hashtag –
73 million

7. MESSAGE REACH

8. VISIBILITY WITH A CAPITAL “V”

9. Celebrities  Visibility

10. SPREAD

11. Board Involvement Share and engage on social media
Join our blog conversations
Steal our stuff (infographics)
Tell us your story in videos
Forward our s to staff
Volunteer to do media interviews
Author editorials