Selling Services to the Baby Boomer Generation Chapter 6 question 1 page 213 Michelle Barborino Abbas Kazmi Jihua Liu Brenden Lunney Betty Myhand.

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Presentation transcript:

Selling Services to the Baby Boomer Generation Chapter 6 question 1 page 213 Michelle Barborino Abbas Kazmi Jihua Liu Brenden Lunney Betty Myhand

a. Information Technology Skills we poses that the baby boomers did not. Text Messaging Face book MySpace EBay Craig's List GPS Chegg.com Travel sites Video Messaging On line shopping sites Skype YouTube Group "C" Presentation - Selling Products to Baby Boomers (Pg. 213 Quest. 1)

b. Frustrating and important skills baby boomers do not poses easily Text messaging speed: we can text rather quickly while those who are older need more time and practice When ordering things online, worrying about some one taking your credit card number. How to work cell phones. Getting adjusted to touch screen, smaller buttons exedra On line orders being lost, knowing how to electronically track orders Operate GPS Navigator in cars, we can do it by clicking here, there but they find it difficult. Group "C" Presentation - Selling Products to Baby Boomers (Pg. 213 Quest. 1)

c. Products to offer Baby Boomers for enhancing their skills towards latest technologies. Classes – to teach them skills and ideas how to use computers, cell phones etc. CDs – containing videos how to use laptop computers, checking wire/wireless connections, printer settings and etc. Broachers or Catalogue – how to use GPS Navigators. Call Centers – to walk them through each and every step in case they need help with something. Easy to use Website – containing all these information in written and step-by-step. Group "C" Presentation - Selling Products to Baby Boomers (Pg. 213 Quest. 1)

“Technology For Everyone” BENEFITS OF OUR SERVICES: ◦ RECEIVE HANDS ON TRAINING ◦ PRIVATE & SMALL GROUP CLASSES OFFERED ◦ 24 HOUR CALL CENTER ◦ EASY READ BROCHURE WHY YOU NEED US! ◦ WE ARE RELIABLE, DEPENDABLE & COMMITTED ◦ ECONOMICALLY VALUABLE TRAINING Group "C" Presentation - Selling Products to Baby Boomers (Pg. 213 Quest. 1)

e. Viability and Implementation of Concept Baby boomers have money, all they need is someone to help enhancing their technological skills. For this purpose our new concept will be taken very well especially because its affordable. We will market this concept under the name “Technology For Everyone.” Introductory broachers will be send out through news paper, mails, grocery stores, libraries and other places of their interest. Sign-up for each individual will be done at our office or in libraries. For each program there will a different cost. However, package deal at special discounted rates will be available. Following will be the cost of services: Classes - $50 per class, up to Six classes CDs - $25 each Boucher /Catalogue for GPS - $15 each Call Center – facility can be $2 per call Easy to use Website – access code will be available for $ 20 Package – Customer can avail all these facilities in package for $300. Group "C" Presentation - Selling Products to Baby Boomers (Pg. 213 Quest. 1)