principles of design caroline burdett

repetition balance proximity simplicity contrast

balance in both the vertical and horizontal symmetry of the graphic this is a good example of balance is the overall use of composition, weight, and visual space the principle of other examples of good balance

proximity because the two arrangements of dots suggest different and distinct relationships this is a good example of proximity is the grouping and arrangement of related items and info the principle of other examples of good proximity

contrast because of the light background with dark foreground, and thin with thick lines this is a good example of contrast is the use of color, images, fonts, and sizes to create interest the principle of other examples of good contrast

simplicity because the background elements do not distract from the main focus on the cowboy this is a good example of simplicity is the intentional selection and placement of visual elements the principle of other examples of good simplicity

repetition is the consistent use of color, style, format, and layout the principle of repetition because of the repeated use of rectangular shapes this is a good example of other examples of good repetition

balance the principle of other examples of good balance balance in both the vertical and horizontal symmetry of the furniture arrangement this is a good example of

balance the principle of other examples of good balance balance because the heavier horizontal line is stabilized by the weight of the two vertical lines this is a good example of

balance the principle of balance in the symmetry of the butterfly’s wings and the weight of color placed next to the butterfly this is a good example of

proximity the principle of other examples of good proximity proximity because the cluster of colors on the left suggests a certain relationship, as opposed to the isolation of each color outside of the grouping this is a good example of

proximity the principle of other examples of good proximity proximity because the hexagonal shapes are grouped together by sharing one or more sides to indicate relationship this is a good example of

proximity the principle of proximity because related information is grouped together on the page through columns and section headlines this is a good example of

contrast the principle of other examples of good contrast contrast because the black silhouette and the minimal use of white stand out against the bright background this is a good example of

contrast the principle of other examples of good contrast contrast with a white square placed directly against a black square, with an identical image placed within each this is a good example of

contrast the principle of contrast with the use of of brown text against yellow background (left), and the use of yellow text against brown background (right) this is a good example of

simplicity the principle of other examples of good simplicity simplicity because the elements in the background are minimized by a lack of clarity and focus, as well their location within the image’s shadow this is a good example of

simplicity the principle of other examples of good simplicity simplicity in the minimal use of color against a white background, and an absence of graphics that may otherwise distract this is a good example of

simplicity the principle of simplicity in the minimal use of text around one strong focal point on the page this is a good example of

repetition the principle of other examples of good repetition repetition with the consistent use of rectangular shapes in columns and rows across the page this is a good example of

repetition the principle of other examples of good repetition repetition because the color scheme used throughout gives varying effects to an otherwise identical image this is a good example of

repetition the principle of repetition with the grid-like image in the background and the repeated use of shape and color woven throughout this is a good example of