ALIGNMENT Items on the page are lined up with each other 2 types of alignment Horizontal Vertical Choose 1 type of each Use tables with invisible borders Professional look Keeps elements aligned correctly BE CONSISTENT!
PROXIMITY Relationships which develop when items are close to each other Examples: Title/Subtitle Picture/Caption Heading (article title)/Article Group items together which are related
REPETITION Some elements must be the same on every page Use the same layout on every page Repetition of elements give a unified, smooth look and transition from page to page Navigation buttons Colors Style Illustrations Format Layout Typography
CONTRAST What draws the eye onto the page Designs to consider Style Colors Arrangement Graphics Create a focal point
COLORS Use complementary colors – no more than 3 colors Think of a house- 3 colors: Main house Trim Accent color – doors & shutters Light backgrounds with dark fonts is best Stay away from bright colors and colors which are difficult to read such as RED and YELLOW
DESIGN TIPS Navigation Where am I? Where have I been? Where can I go? Should answer all 3 questions Should be the same on every page
DESIGN TIPS White Space Page should be evenly distributed Allow some space between graphics and text so the page doesn’t look cluttered Use squint test Stand back, squint eyes and see how it looks from that view for layout and white space
DESIGN TIPS Have a paper plan! Apply KISS principle (Keep It Simple Stupid!)
GRAMMAR & SPELLING PROOF, PROOF, PROOF… REVISE, REVISE, REVISE … To, Too, Two Your, You’re Good Luck!!