1. Many years ago, an American nightclub had a fire in which over 400 people died due to a simple design flaw. What was it and how were regulations changed to ensure it never happened again?

2. The doors opened inwards.

3. The moral? Design is important

4. Principles of Communication Design various theories, no one correct one

5. Unity

6. Unity Emphasis

7. Unity Emphasis Balance

8. Unity Emphasis Balance Rhythm

9. Contrast

10. Contrast Repetition

11. Contrast Repetition Alignment

12. Contrast Repetition Alignment Proximity

13. Really, they all interconnect and support each other

14. Unity

15. Unity - the whole has meaning beyond its parts (Gestalt theory)

16. Unity - the whole has meaning beyond its parts (Gestalt theory) - we see the overall picture/image/design first, then its components

19. Unity - the whole has meaning beyond its parts (Gestalt theory) - we see the overall picture/image/design first, then its components - takes advantage of brain’s inherent need to create patterns (even if not there)

20. Unity - the whole has meaning beyond its parts (Gestalt theory) - we see the overall picture/image/design first, then its components - takes advantage of brain’s inherent need to create patterns (even if not there) - to achieve, all components need to belong, to visually connect to each other.

21. Unity we create this by considering: - repetition - alignment - proximity

22. Proximity

23. Proximity by grouping items we create a “whole” and create unity

24. Proximity

25. By grouping related items, we also create clarity

26. Proximity principle of proximity states that by grouping related items together, they become one visual unit

27. Proximity principle of proximity states that by grouping related items together, they become one visual unit proximity implies a relationship

28. Alignment proximity and similarity of shape unify design

29. Alignment aligning like edges together strengthens unity-helps brain create pattern

30. Alignment Items are grouped--but disconnected

31. Alignment Items now aligned--better sense of connection/unity

32. Alignment principle of alignment states that 1) nothing should be placed on a page arbitrarily

33. Alignment principle of alignment states that 1) nothing should be placed on a page arbitrarily 2) every item should have a visual connection with something else on the page

34. Repetition of shape

35. Repetition of image

36. Repetition of pattern

38. Repetition principle of repetition states that repeating similar elements creates consistency and unity

39. Emphasis and focal point - the intentional (ie by “design”) focusing of a viewer’s attention to one point in the piece - simplifies message

40. Emphasis and focal point we create this by considering: - contrast - white space

41. Contrast - insufficient contrast, focal point lost

42. Contrast - better contrast, focal point gained - head - logo - phone

43. White space - isolating an element focuses attention on it

44. Balance - the relative balance within a composition can affect attention

45. Symmetry - suggests, calm, order, stability

46. Asymmetry - suggests, movement, tension

47. Rhythm a sense of visual movement created by repetition of similar elements

48. Elements of Graphic Design - units which can be manipulated according to design principles - “letters” to the “sentences” of principles

49. Line

50. Shape

51. Size

52. Colour/value

53. Texture

54. Summary

55. Design Elements Line

56. Design Elements Line Shape

57. Design Elements Line Shape Size

58. Design Elements Line Shape Size Colour

59. Design Elements Line Shape Size Colour Texture

60. Design Principles Unity

61. Design Principles Unity Emphasis

62. Design Principles Unity Emphasis Balance

63. Design Principles Unity Emphasis Balance Rhythm

64. Contrast

65. Design Principles Unity Emphasis Balance Rhythm Contrast Repetition

66. Design Principles Unity Emphasis Balance Rhythm Contrast Repetition Alignment

67. Design Principles Unity Emphasis Balance Rhythm Contrast Repetition Alignment Proximity