Presentation on theme: "Design Principles 3.02 Understand business publications."— Presentation transcript:
Design Principles 3.02 Understand business publications
Slide 2 Five Principles of Design 1.Alignment 2.Consistency 3.Contrast 4.Proximity/unity 5.White space
3.02 Understand business publications Slide 3 Alignment Arrangement of text Left or right justified? Centered? Is the text laid out in a normal reading pattern (left to right)?
3.02 Understand business publications Slide 4 Consistency Color scheme Maintain a uniform color scheme throughout Choose a color appropriate for the subject Font scheme Select a uniform style, size, and effect for all headings and another for the body Choose a serif font for headings and a sans serif for the body or visa versa. Do not use all capital letters! Graphics Use a uniform format for graphics – all photographic or all cartoon
3.02 Understand business publications Slide 5 Contrast Where is the reader’s attention focused first? Are the most important objects emphasized by color or size? Is there a distinct difference in color between the font and the background? Are headings distinct so that the reader notices a difference between a header and the body?
3.02 Understand business publications Slide 6 Proximity/Unity Are the objects grouped appropriately? Does a relevant graphic appear in close proximity to the text it represents? Is there uniform and appropriate space between headings and body? The reader should be able to quickly discern the relationship between headings and related body as well as body and related graphics.
3.02 Understand business publications Slide 7 White Space Think of white space as negative or blank space. It is used to focus the reader’s attention by drawing the eyes to specific locations and sections in a publication. It also gives the reader’s eyes a break.
3.02 Understand business publications Slide 8 The End