1. Design Principles Proximity Font
Proximity means where things are placed. Items that are similar should be grouped together:
Keep titles grouped to stories by not using a space after the title.
White space placed carefully can create groupings
Keep photos close to text to group them together
There are two main styles of font serif and sans serif.
Serif has footers
Sans serif – means no serif
One last type of font is script and it should be used sparingly for contrast because it can be hard to read.
Designers rule of thumb:
Only use two font types in one design
By Deborah Wagner
Instructional Technology 325
February 2014
Image citation

2. Contrast Repetition Alignment
Contrast brings attention to print and can be done using :
Color:
Size: Keep small stuff small
&big stuff big
Font: Decorative font can used to add detail and emphasis
The publication should carry a similar look throughout
Repetition can be done by:
Repeating font styles and size
Repeating sizing of titles and stories
Repeating similar graphics
Repeating color schemes throughout
Repeating alignment throughout
Using alignment can create visual continuity
Use similar alignment throughout
There are four main types of alignment
Left-
This is the typical alignment for easy read print
Right –
This can be used for modern emphasis
Center-
Partnered with another design style this can be used for added emphasis but should be used sparingly
Block-
Often uses in newsprint, this can add tight edges, but watch spacing
Dark backgrounds and light type also create a decorative contrast