1. 3.02 Understand business publications
Design Principles
3.02 Understand business publications
3.02 Design Principles

2. Five Principles of Design
Balance
Proximity/unity
Alignment
Repetition/consistency
Contrast
White space
3.02 Understand business publications
3.02 Design Principles

3. 3.02 Understand business publications
Balance
Graphics don’t overpower text
Page is not too heavy on one side or the other
Example:
3.02 Understand business publications
3.02 Design Principles

4. 3.02 Understand business publications
Proximity/Unity
Distance between elements on a page
Used to demonstrate a relationship or a lack of relationship between elements
Example:
3.02 Understand business publications
3.02 Design Principles

5. 3.02 Understand business publications
Alignment
Justification of elements
Related items should be justified the same to emphasize their relationship to each other.
Example:
3.02 Understand business publications
3.02 Design Principles

6. Repetition/Consistency
Consistent pattern of font and color schemes and graphic types
Specific font, size, and style for headings, subheadings, and body text.
Do not mix photographic images and cartoon images on the same page.
Example:
Scheme - a planned combination of elements, such as a combination of font styles and sizes
3.02 Understand business publications
3.02 Design Principles

7. 3.02 Understand business publications
Contrast
Emphasizing the most important elements on a page with color and size
Example:
3.02 Understand business publications
3.02 Design Principles

8. 3.02 Understand business publications
White Space
Blank or negative space on a page
Used to focus the reader’s attention on important details
Used to give the reader’s eyes a break
Does not have to be white
Example:
3.02 Understand business publications
3.02 Design Principles